{"id":2791,"date":"2026-04-07T00:14:39","date_gmt":"2026-04-06T17:14:39","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/04\/07\/apple-sau-50-nam-phot-lo-hoai-co-de-dinh-hinh-lai-thi-truong-chung-voi-ai-va-iphone-bat-tu\/"},"modified":"2026-04-07T00:14:39","modified_gmt":"2026-04-06T17:14:39","slug":"apple-sau-50-nam-phot-lo-hoai-co-de-dinh-hinh-lai-thi-truong-chung-voi-ai-va-iphone-bat-tu","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/04\/07\/apple-sau-50-nam-phot-lo-hoai-co-de-dinh-hinh-lai-thi-truong-chung-voi-ai-va-iphone-bat-tu\/","title":{"rendered":"Apple Sau 50 N\u0103m: Ph\u1edbt L\u1edd ‘Ho\u00e0i C\u1ed5’ \u0110\u1ec3 \u0110\u1ecbnh H\u00ecnh L\u1ea1i Th\u1ecb Tr\u01b0\u1eddng Chung V\u1edbi AI v\u00e0 iPhone B\u1ea5t T\u1eed?"},"content":{"rendered":"
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\"tin<\/p>\n

Khi Apple k\u1ef7 ni\u1ec7m n\u1eeda th\u1ebf k\u1ef7 ho\u1ea1t \u0111\u1ed9ng, m\u1ed9t c\u1ed9t m\u1ed1c m\u00e0 c\u1ed1 CEO Steve Jobs t\u1eebng ph\u1ea3n \u0111\u1ed1i k\u1ecbch li\u1ec7t v\u00ec cho r\u1eb1ng “nh\u00ecn l\u1ea1i s\u1ebd b\u1ecb nghi\u1ec1n n\u00e1t”, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 n\u00e0y \u0111ang bu\u1ed9c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn: T\u01b0\u01a1ng lai c\u1ee7a h\u1ecd trong 50 n\u0103m t\u1edbi s\u1ebd ra sao, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u01b0\u1edbc l\u00e0n s\u00f3ng AI \u0111ang c\u00e0n qu\u00e9t th\u1ecb tr\u01b0\u1eddng? Ph\u1ea3i ch\u0103ng chi\u1ebfn l\u01b0\u1ee3c “iPhone b\u1ea5t t\u1eed” v\u00e0 tuy\u00ean b\u1ed1 “ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m AI tr\u01b0\u1edbc khi g\u1ecdi \u0111\u00f3 l\u00e0 AI” c\u1ee7a Apple s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i k\u1ef3 v\u1ecdng v\u1ec1 bi\u1ebfn \u0111\u1ed9ng th\u1ecb tr\u01b0\u1eddng chung<\/a> hay ch\u1ec9 l\u00e0 s\u1ef1 t\u1ef1 m\u00e3n ti\u1ec1m \u1ea9n r\u1ee7i ro?<\/p>\n

Ph\u00e2n T\u00edch Bi\u1ebfn \u0110\u1ed9ng Chi\u1ebfn L\u01b0\u1ee3c: Apple v\u00e0 C\u01a1n S\u00f3ng Th\u1ea7n AI<\/h2>\n

Cu\u1ed9c ph\u1ecfng v\u1ea5n \u0111\u1ed9c quy\u1ec1n v\u1edbi hai Ph\u00f3 Ch\u1ee7 t\u1ecbch c\u1ea5p cao c\u1ee7a Apple \u2013 Greg Joswiak (SVP Marketing to\u00e0n c\u1ea7u, gia nh\u1eadp n\u0103m 1986) v\u00e0 John Ternus (SVP K\u1ef9 thu\u1eadt Ph\u1ea7n c\u1ee9ng, 25 n\u0103m g\u1eafn b\u00f3), c\u00f9ng CEO Tim Cook \u2013 t\u1ea1i tr\u1ee5 s\u1edf ch\u00ednh \u1edf Cupertino, California, \u0111\u00e3 h\u00e9 l\u1ed9 nh\u1eefng g\u00f3c nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a c\u00f4ng ty. Trong khi th\u1ecb tr\u01b0\u1eddng chung \u0111ang x\u00f4n xao v\u1ec1 vi\u1ec7c Apple d\u01b0\u1eddng nh\u01b0 “h\u1ee5t h\u01a1i” trong cu\u1ed9c \u0111ua AI, Joswiak v\u00e0 Ternus l\u1ea1i ki\u00ean quy\u1ebft ph\u1ee7 nh\u1eadn. H\u1ecd kh\u1eb3ng \u0111\u1ecbnh Apple \u0111\u00e3 v\u00e0 \u0111ang \u1edf ti\u1ec1n tuy\u1ebfn c\u1ee7a cu\u1ed9c c\u00e1ch m\u1ea1ng AI, v\u1edbi l\u1eadp lu\u1eadn “Ch\u00fang t\u00f4i \u0111\u00e3 l\u00e0m AI tr\u01b0\u1edbc khi g\u1ecdi \u0111\u00f3 l\u00e0 AI!”. Joswiak nh\u1ea5n m\u1ea1nh r\u1eb1ng “m\u1ecdi chatbot tuy\u1ec7t v\u1eddi \u0111\u1ec1u ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 tr\u00ean s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i”, c\u00f2n Ternus cho r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a Apple l\u00e0 “n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI hi\u1ec7n c\u00f3”.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng, cho th\u1ea5y Apple \u0111ang mu\u1ed1n \u0111\u1ecbnh v\u1ecb m\u00ecnh kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi t\u1ea1o ra AI n\u1ec1n t\u1ea3ng \u0111\u1ea7u ti\u00ean, m\u00e0 l\u00e0 n\u1ec1n t\u1ea3ng t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 AI ph\u00e1t huy t\u00e1c d\u1ee5ng. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t “bi\u1ebfn \u0111\u1ed9ng” trong k\u1ef3 v\u1ecdng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Thay v\u00ec ch\u1ea1y theo cu\u1ed9c \u0111ua ph\u00e1t tri\u1ec3n AI t\u1eeb \u0111\u1ea7u, Apple t\u1eadp trung v\u00e0o l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ed1t l\u00f5i l\u00e0 h\u1ec7 sinh th\u00e1i v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 gi\u1ea3m r\u1ee7i ro t\u00e0i ch\u00ednh t\u1eeb c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 R&D kh\u1ed5ng l\u1ed3 v\u00e0o AI c\u01a1 b\u1ea3n, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng v\u1ecb th\u1ebf th\u1ed1ng l\u0129nh th\u1ecb tr\u01b0\u1eddng ph\u1ea7n c\u1ee9ng.<\/p>\n

“iPhone Kh\u00f4ng \u0110i \u0110\u00e2u”: Li\u1ec7u C\u00f3 Ph\u1ea3i L\u00e0 Kim Ch\u1ec9 Nam Cho N\u1eeda Th\u1ebf K\u1ef7 T\u1edbi?<\/h2>\n

\u0110i\u1ec3m g\u00e2y s\u1ed1c nh\u1ea5t trong cu\u1ed9c trao \u0111\u1ed5i l\u00e0 t\u1ea7m nh\u00ecn v\u1ec1 vai tr\u00f2 c\u1ee7a iPhone. Khi \u0111\u01b0\u1ee3c h\u1ecfi li\u1ec7u ch\u00fang ta s\u1ebd s\u1eed d\u1ee5ng iPhone 50 n\u0103m n\u1eefa, Joswiak kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc n\u1ecbch: “Th\u1eadt kh\u00f3 \u0111\u1ec3 kh\u00f4ng t\u01b0\u1edfng t\u01b0\u1ee3ng ra \u0111i\u1ec1u \u0111\u00f3… iPhone s\u1ebd \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec b\u1ea1n \u0111ang n\u00f3i \u0111\u1ebfn. iPhone s\u1ebd kh\u00f4ng \u0111i \u0111\u00e2u c\u1ea3.” Tuy\u00ean b\u1ed1 n\u00e0y \u0111i ng\u01b0\u1ee3c l\u1ea1i ho\u00e0n to\u00e0n v\u1edbi xu h\u01b0\u1edbng c\u1ee7a nhi\u1ec1u \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 kh\u00e1c, nh\u1eefng ng\u01b0\u1eddi \u0111ang \u0111\u1ed5 x\u00f4 ph\u00e1t tri\u1ec3n c\u00e1c thi\u1ebft b\u1ecb ph\u1ea7n c\u1ee9ng AI chuy\u00ean d\u1ee5ng m\u1edbi \u2013 nh\u01b0 c\u1ef1u ph\u00f9 th\u1ee7y thi\u1ebft k\u1ebf c\u1ee7a Apple, Jony Ive, \u0111ang h\u1ee3p t\u00e1c v\u1edbi OpenAI.<\/p>\n

Quy\u1ebft \u0111\u1ecbnh n\u00e0y c\u1ee7a Apple, n\u1ebfu \u0111\u01b0\u1ee3c duy tr\u00ec, s\u1ebd c\u00f3 nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00e0i ch\u00ednh v\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ef1c l\u1edbn:<\/p>\n

    \n
  • T\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf \u0111\u1ed9c quy\u1ec1n h\u1ec7 sinh th\u00e1i:<\/b> Gi\u1eef iPhone l\u00e0 trung t\u00e2m \u0111\u1ea3m b\u1ea3o ngu\u1ed3n doanh thu kh\u1ed5ng l\u1ed3 t\u1eeb ph\u1ea7n c\u1ee9ng, ph\u1ea7n m\u1ec1m, d\u1ecbch v\u1ee5 v\u00e0 c\u1eeda h\u00e0ng \u1ee9ng d\u1ee5ng.<\/li>\n
  • Th\u00e1ch th\u1ee9c c\u00e1c \u0111\u1ed1i th\u1ee7 AI-first:<\/b> N\u1ebfu c\u00e1c thi\u1ebft b\u1ecb AI m\u1edbi th\u1ef1c s\u1ef1 ch\u1ec9 l\u00e0 “ph\u1ee5 ki\u1ec7n cho iPhone” nh\u01b0 Joswiak n\u00f3i, th\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd b\u00f3p ngh\u1eb9t kh\u1ea3 n\u0103ng \u0111\u1ed9t ph\u00e1 c\u1ee7a c\u00e1c startup v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n
  • R\u1ee7i ro t\u1ef1 m\u00e3n:<\/b> Tuy nhi\u00ean, tuy\u00ean b\u1ed1 n\u00e0y c\u0169ng ti\u1ec1m \u1ea9n r\u1ee7i ro. L\u1ecbch s\u1eed \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng c\u00e1c c\u00f4ng ty “nh\u00ecn l\u1ea1i” qu\u00e1 kh\u1ee9 hay b\u00e1m v\u00edu v\u00e0o m\u00f4 h\u00ecnh hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 b\u1ecb “nghi\u1ec1n n\u00e1t” b\u1edfi c\u00e1c \u0111\u1ed9t ph\u00e1 c\u00f4ng ngh\u1ec7 m\u1edbi, nh\u01b0 ch\u00ednh Jobs \u0111\u00e3 c\u1ea3nh b\u00e1o. Li\u1ec7u Apple c\u00f3 \u0111ang b\u1ecf l\u1ee1 m\u1ed9t l\u00e0n s\u00f3ng ki\u1ebfn t\u1ea1o thi\u1ebft b\u1ecb ho\u00e0n to\u00e0n m\u1edbi do AI d\u1eabn d\u1eaft?<\/li>\n<\/ul>\n

    Tim Cook v\u00e0 Gi\u00e1 Tr\u1ecb L\u00e3nh \u0110\u1ea1o V\u01b0\u1ee3t Th\u1eddi Gian<\/h2>\n

    CEO Tim Cook, c\u00f3 v\u1ecb th\u1ebf l\u00e3nh \u0111\u1ea1o t\u1ed1i cao t\u1ea1i Apple, \u0111\u00e3 c\u01b0\u1eddi khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 kh\u1ea3 n\u0103ng m\u1ed9t AI s\u1ebd tr\u1edf th\u00e0nh CEO c\u1ee7a Apple trong 50 n\u0103m t\u1edbi, nh\u01b0 Sam Altman c\u1ee7a OpenAI t\u1eebng g\u1ee3i \u00fd cho c\u00f4ng ty m\u00ecnh. Cook nh\u1ea5n m\u1ea1nh r\u1eb1ng “nh\u1eefng \u0111i\u1ec1u l\u00e0m n\u00ean Apple v\u1eabn s\u1ebd nh\u01b0 v\u1eady trong 50 n\u0103m t\u1edbi, v\u00e0 100 n\u0103m t\u1edbi, 1.000 n\u0103m t\u1edbi” \u2013 \u0111\u00f3 l\u00e0 con ng\u01b0\u1eddi, gi\u00e1 tr\u1ecb v\u00e0 v\u0103n h\u00f3a c\u1ee7a c\u00f4ng ty. Quan \u0111i\u1ec3m l\u00e3nh \u0111\u1ea1o n\u00e0y cho th\u1ea5y s\u1ef1 cam k\u1ebft s\u00e2u s\u1eafc v\u00e0o y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi v\u00e0 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c gi\u1edbi \u0111\u1ea7u t\u01b0 \u0111\u00e1nh gi\u00e1 cao v\u1ec1 kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb v\u00e0 b\u1ec1n v\u1eefng d\u00e0i h\u1ea1n, d\u00f9 c\u00f4ng ngh\u1ec7 c\u00f3 thay \u0111\u1ed5i ra sao.<\/p>\n

    M\u1eb7c d\u00f9 kh\u00f4ng c\u00f3 s\u1ed1 li\u1ec7u t\u00e0i ch\u00ednh c\u1ee5 th\u1ec3 \u0111\u01b0\u1ee3c tr\u00edch d\u1eabn, nh\u1eefng tuy\u00ean b\u1ed1 n\u00e0y t\u1eeb c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u1ee7a Apple kh\u00f4ng ch\u1ec9 l\u00e0 l\u1eddi n\u00f3i su\u00f4ng m\u00e0 l\u00e0 nh\u1eefng t\u00edn hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c, c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra c\u00e1c bi\u1ebfn \u0111\u1ed9ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng chung. Ch\u00fang \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn k\u1ef3 v\u1ecdng c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 ti\u1ec1m n\u0103ng \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00f4ng ngh\u1ec7 trong b\u1ed1i c\u1ea3nh AI \u0111ang b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd.<\/p>\n

    Bi\u00ean t\u1eadp: Ph\u1ed1 Wall (Theo ngu\u1ed3n g\u1ed1c)<\/i><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Khi Apple k\u1ef7 ni\u1ec7m n\u1eeda th\u1ebf k\u1ef7 ho\u1ea1t \u0111\u1ed9ng, m\u1ed9t c\u1ed9t m\u1ed1c m\u00e0 c\u1ed1 CEO Steve Jobs t\u1eebng ph\u1ea3n \u0111\u1ed1i k\u1ecbch li\u1ec7t v\u00ec cho r\u1eb1ng “nh\u00ecn l\u1ea1i s\u1ebd b\u1ecb nghi\u1ec1n n\u00e1t”, g\u00e3 kh\u1ed5ng l\u1ed3 c\u00f4ng ngh\u1ec7 n\u00e0y \u0111ang bu\u1ed9c ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn: T\u01b0\u01a1ng lai c\u1ee7a h\u1ecd trong 50 n\u0103m t\u1edbi […]<\/p>\n","protected":false},"author":1,"featured_media":2788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-2791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong-chung-khoan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/2791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=2791"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/2791\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/2788"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=2791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=2791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=2791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}