{"id":2428,"date":"2026-04-04T18:50:23","date_gmt":"2026-04-04T18:50:23","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/04\/04\/starbucks-ban-minh-tai-trung-quoc-canh-bac-4-ty-usd-voi-trum-dau-tu-boyu-capital-de-doi-dau-luckin\/"},"modified":"2026-04-04T18:50:23","modified_gmt":"2026-04-04T18:50:23","slug":"starbucks-ban-minh-tai-trung-quoc-canh-bac-4-ty-usd-voi-trum-dau-tu-boyu-capital-de-doi-dau-luckin","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/04\/04\/starbucks-ban-minh-tai-trung-quoc-canh-bac-4-ty-usd-voi-trum-dau-tu-boyu-capital-de-doi-dau-luckin\/","title":{"rendered":"Starbucks “b\u00e1n m\u00ecnh” t\u1ea1i Trung Qu\u1ed1c: Canh b\u1ea1c 4 t\u1ef7 USD v\u1edbi “tr\u00f9m” \u0111\u1ea7u t\u01b0 Boyu Capital \u0111\u1ec3 \u0111\u1ed1i \u0111\u1ea7u Luckin"},"content":{"rendered":"
\n

Tr\u01b0\u1edbc \u00e1p l\u1ef1c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 b\u1ea3n \u0111\u1ecba, Starbucks v\u1eeba th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c t\u00e1o b\u1ea1o: chuy\u1ec3n giao quy\u1ec1n ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i Trung Qu\u1ed1c cho Boyu Capital, m\u1ed9t trong nh\u1eefng qu\u1ef9 \u0111\u1ea7u t\u01b0 t\u01b0 nh\u00e2n h\u00e0ng \u0111\u1ea7u n\u01b0\u1edbc n\u00e0y. Th\u1ecfa thu\u1eadn th\u00e0nh l\u1eadp m\u1ed9t li\u00ean doanh m\u1edbi, \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kho\u1ea3ng 4 t\u1ef7 USD, trong \u0111\u00f3 Boyu Capital n\u1eafm gi\u1eef 60% c\u1ed5 ph\u1ea7n, \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t canh b\u1ea1c nh\u1eb1m t\u00e1i \u0111\u1ecbnh h\u00ecnh cu\u1ed9c chi\u1ebfn gi\u00e0nh ng\u00f4i v\u01b0\u01a1ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea l\u1edbn th\u1ee9 hai th\u1ebf gi\u1edbi.<\/p>\n

\"tin<\/p>\n

Th\u01b0\u01a1ng v\u1ee5 \u0111\u01b0\u1ee3c ch\u1ed1t h\u1ea1 trong b\u1ed1i c\u1ea3nh Starbucks, d\u00f9 v\u1eabn ghi nh\u1eadn doanh thu t\u0103ng tr\u01b0\u1edfng 11% trong qu\u00fd t\u00e0i ch\u00ednh g\u1ea7n nh\u1ea5t, \u0111ang ng\u00e0y c\u00e0ng th\u1ea5t th\u1ebf tr\u00ean ch\u00ednh s\u00e2n ch\u01a1i m\u00e0 h\u1ecd t\u1eebng th\u1ed1ng tr\u1ecb. Th\u1ecb ph\u1ea7n c\u1ee7a g\u00e3 kh\u1ed5ng l\u1ed3 M\u1ef9 \u0111\u00e3 b\u1ed1c h\u01a1i nghi\u00eam tr\u1ecdng, t\u1eeb 34% n\u0103m 2019 r\u01a1i xu\u1ed1ng ch\u1ec9 c\u00f2n 14% v\u00e0o n\u0103m 2024, theo d\u1eef li\u1ec7u t\u1eeb Euromonitor International. Ngai v\u00e0ng \u0111ang b\u1ecb lung lay d\u1eef d\u1ed9i b\u1edfi s\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c chu\u1ed7i n\u1ed9i \u0111\u1ecba, m\u00e0 \u0111\u00e1ng g\u1eddm nh\u1ea5t l\u00e0 Luckin Coffee.<\/p>\n

Cu\u1ed9c chi\u1ebfn v\u01b0\u01a1ng quy\u1ec1n v\u00e0 s\u1ee9c \u00e9p t\u1eeb g\u00e3 kh\u1ed5ng l\u1ed3 b\u1ea3n \u0111\u1ecba<\/h2>\n

V\u1edbi h\u01a1n 30.000 c\u1eeda h\u00e0ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea1nh tranh, Luckin kh\u00f4ng ch\u1ec9 \u00e1p \u0111\u1ea3o Starbucks v\u1ec1 quy m\u00f4 m\u00e0 c\u00f2n li\u00ean t\u1ee5c ghi nh\u1eadn c\u00e1c m\u1ee9c t\u0103ng tr\u01b0\u1edfng k\u1ef7 l\u1ee5c. N\u0103m t\u00e0i ch\u00ednh 2025, Luckin b\u00e1o c\u00e1o doanh thu thu\u1ea7n 7,16 t\u1ef7 USD, t\u0103ng 43% so v\u1edbi c\u00f9ng k\u1ef3. Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb, Luckin c\u00f2n \u0111ang t\u1ea5n c\u00f4ng tr\u1ef1c di\u1ec7n v\u00e0o \u0111\u1ecba h\u1ea1t cao c\u1ea5p c\u1ee7a Starbucks b\u1eb1ng vi\u1ec7c m\u1edf c\u00e1c c\u1eeda h\u00e0ng h\u1ea1ng sang, cung c\u1ea5p t\u00f9y ch\u1ecdn h\u1ea1t c\u00e0 ph\u00ea t\u1eeb nhi\u1ec1u v\u00f9ng tr\u1ed3ng n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi \u2013 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u1ed1n l\u00e0 “\u0111\u1eb7c s\u1ea3n” c\u1ee7a Starbucks.<\/p>\n

C\u00f9ng v\u1edbi Luckin, c\u00e1c chu\u1ed7i kh\u00e1c nh\u01b0 Cotti Coffee v\u00e0 Manner c\u0169ng \u0111ang t\u1ea1o ra m\u1ed9t c\u01a1n b\u00e3o gi\u00e1 r\u1ebb, b\u00e1n \u0111\u1ed3 u\u1ed1ng v\u1edbi m\u1ee9c gi\u00e1 ch\u1ec9 b\u1eb1ng m\u1ed9t n\u1eeda, thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea1y c\u1ea3m v\u1ec1 gi\u00e1. B\u1ed1i c\u1ea3nh n\u00e0y bu\u1ed9c Starbucks ph\u1ea3i th\u1eeba nh\u1eadn r\u1eb1ng, m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n \u0111\u1ee7 s\u1ee9c \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang b\u00f9ng n\u1ed5 nh\u01b0ng c\u0169ng \u0111\u1ea7y kh\u1ed1c li\u1ec7t.<\/p>\n

N\u01b0\u1edbc c\u1edd chi\u1ebfn l\u01b0\u1ee3c mang t\u00ean Boyu Capital<\/h2>\n

\u0110\u1ec3 gi\u00e0nh l\u1ea1i th\u1ebf tr\u1eadn, Starbucks \u0111\u00e3 \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o Boyu Capital. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111\u1ed1i t\u00e1c ng\u1eabu nhi\u00ean. Th\u00e0nh l\u1eadp n\u0103m 2011, Boyu l\u00e0 m\u1ed9t “tay ch\u01a1i s\u1eebng s\u1ecf” tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7u t\u01b0 Trung Qu\u1ed1c, s\u1edf h\u1eefu danh m\u1ee5c \u0111\u1ea7u t\u01b0 \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u1eefng c\u00e1i t\u00ean nh\u01b0 n\u1ec1n t\u1ea3ng gi\u1ea3i tr\u00ed iQiyi, chu\u1ed7i trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i cao c\u1ea5p SKP v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 chu\u1ed7i tr\u00e0 s\u1eefa Mixue. Kinh nghi\u1ec7m v\u1eadn h\u00e0nh v\u00e0 m\u1edf r\u1ed9ng chu\u1ed7i b\u00e1n l\u1ebb quy m\u00f4 l\u1edbn c\u1ee7a Boyu ch\u00ednh l\u00e0 \u0111i\u1ec1u Starbucks \u0111ang khao kh\u00e1t.<\/p>\n

Li\u00ean doanh m\u1edbi \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng s\u1ebd l\u00e0 b\u1ec7 ph\u00f3ng cho m\u1ed9t k\u1ebf ho\u1ea1ch b\u00e0nh tr\u01b0\u1edbng \u0111\u1ea7y tham v\u1ecdng: n\u00e2ng t\u1ed5ng s\u1ed1 c\u1eeda h\u00e0ng t\u1eeb 8.000 hi\u1ec7n t\u1ea1i l\u00ean 20.000 trong d\u00e0i h\u1ea1n. \u00d4ng Brian Niccol, Ch\u1ee7 t\u1ecbch ki\u00eam CEO Starbucks, nh\u1ea5n m\u1ea1nh: “Li\u00ean doanh s\u1ebd cho ph\u00e9p ch\u00fang t\u00f4i ph\u1ee5c v\u1ee5 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n, m\u1edf r\u1ed9ng ph\u1ea1m vi ho\u1ea1t \u0111\u1ed9ng sang nhi\u1ec1u th\u00e0nh ph\u1ed1 h\u01a1n v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u0103ng \u0111\u1ed9ng.”<\/p>\n

K\u1ef7 nguy\u00ean m\u1edbi: “Si\u00eau \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a” v\u00e0 cu\u1ed9c t\u1ea5n c\u00f4ng v\u00e0o c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p th\u1ea5p<\/h2>\n

Theo gi\u1edbi ph\u00e2n t\u00edch, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u c\u1ee7a Starbucks v\u00e0 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c s\u1eafc b\u00e9n c\u1ee7a Boyu s\u1ebd t\u1ea1o ra ba thay \u0111\u1ed5i l\u1edbn. Th\u1ee9 nh\u1ea5t l\u00e0 t\u1ed1c \u0111\u1ed9 m\u1edf c\u1eeda h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ea9y nhanh m\u1ed9t c\u00e1ch ch\u00f3ng m\u1eb7t. Th\u1ee9 hai, chi\u1ebfn l\u01b0\u1ee3c “si\u00eau \u0111\u1ecba ph\u01b0\u01a1ng h\u00f3a” s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai s\u00e2u r\u1ed9ng h\u01a1n, t\u1eeb vi\u1ec7c ra m\u1eaft \u0111\u1ed3 u\u1ed1ng, th\u1ef1c ph\u1ea9m ph\u00f9 h\u1ee3p kh\u1ea9u v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m tr\u00ean c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Cu\u1ed1i c\u00f9ng, chu\u1ed7i cung \u1ee9ng s\u1ebd \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Zhu Danpeng, m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch \u0111\u1ed9c l\u1eadp, nh\u1eadn \u0111\u1ecbnh r\u1eb1ng s\u1ef1 tham gia c\u1ee7a Boyu s\u1ebd c\u1ee7ng c\u1ed1 m\u1ea1nh m\u1ebd l\u1ed9 tr\u00ecnh th\u00e2m nh\u1eadp c\u1ee7a Starbucks v\u00e0o c\u00e1c th\u00e0nh ph\u1ed1 c\u1ea5p th\u1ea5p h\u01a1n \u2013 m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f2n nhi\u1ec1u ti\u1ec1m n\u0103ng ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c. “\u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi k\u1ebf ho\u1ea1ch b\u1ea3n \u0111\u1ecba h\u00f3a to\u00e0n di\u1ec7n, th\u01b0\u01a1ng v\u1ee5 n\u00e0y s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea cao c\u1ea5p t\u1ea1i Trung Qu\u1ed1c,” \u00f4ng Zhu nh\u1eadn x\u00e9t.<\/p>\n

M\u1eb7c cho nh\u1eefng th\u00e1ch th\u1ee9c, Trung Qu\u1ed1c v\u1eabn l\u00e0 m\u1ed9t th\u1ecb tr\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng phi th\u01b0\u1eddng \u2013 h\u01a1n 20.000 qu\u00e1n c\u00e0 ph\u00ea theo chu\u1ed7i \u0111\u01b0\u1ee3c m\u1edf m\u1edbi ch\u1ec9 trong m\u1ed9t n\u0103m. Vi\u1ec7c b\u1eaft tay v\u1edbi Boyu Capital cho th\u1ea5y Starbucks s\u1eb5n s\u00e0ng thay \u0111\u1ed5i \u0111\u1ec3 th\u00edch \u1ee9ng v\u00e0 quy\u1ebft t\u00e2m kh\u00f4ng t\u1eeb b\u1ecf cu\u1ed9c \u0111ua. \u0110\u00e2y l\u00e0 m\u1ed9t n\u01b0\u1edbc c\u1edd mang t\u00ednh s\u1ed1ng c\u00f2n, quy\u1ebft \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a Starbucks trong th\u1eadp k\u1ef7 t\u1edbi t\u1ea1i th\u1ecb tr\u01b0\u1eddng t\u1ef7 d\u00e2n.<\/p>\n

Bi\u00ean t\u1eadp: Ph\u1ed1 Wall (Theo vnexpress.net)<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tr\u01b0\u1edbc \u00e1p l\u1ef1c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 b\u1ea3n \u0111\u1ecba, Starbucks v\u1eeba th\u1ef1c hi\u1ec7n m\u1ed9t b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c t\u00e1o b\u1ea1o: chuy\u1ec3n giao quy\u1ec1n ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ea1i Trung Qu\u1ed1c cho Boyu Capital, m\u1ed9t trong nh\u1eefng qu\u1ef9 \u0111\u1ea7u t\u01b0 t\u01b0 nh\u00e2n h\u00e0ng \u0111\u1ea7u n\u01b0\u1edbc n\u00e0y. Th\u1ecfa thu\u1eadn th\u00e0nh l\u1eadp […]<\/p>\n","protected":false},"author":1,"featured_media":2319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-2428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-va-doanh-nhan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/2428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=2428"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/2428\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/2319"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=2428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=2428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=2428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}