{"id":15926,"date":"2026-05-20T10:38:22","date_gmt":"2026-05-20T03:38:22","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/20\/cuoc-dua-chuoi-ca-phe-the-coffee-house-truoc-ap-luc-tu-katinat\/"},"modified":"2026-05-20T10:38:22","modified_gmt":"2026-05-20T03:38:22","slug":"cuoc-dua-chuoi-ca-phe-the-coffee-house-truoc-ap-luc-tu-katinat","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/20\/cuoc-dua-chuoi-ca-phe-the-coffee-house-truoc-ap-luc-tu-katinat\/","title":{"rendered":"Cu\u1ed9c \u0111ua chu\u1ed7i c\u00e0 ph\u00ea: The Coffee House tr\u01b0\u1edbc \u00e1p l\u1ef1c t\u1eeb Katinat"},"content":{"rendered":"
\n

Cu\u1ed9c \u0111ua chu\u1ed7i c\u00e0 ph\u00ea t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh c\u1ea5u tr\u00fac \u0111\u1ea7y kh\u1eafc nghi\u1ec7t. Trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 Highlands Coffee hay Ph\u00fac Long v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c b\u1eadt v\u1ec1 doanh thu v\u00e0 quy m\u00f4, th\u00ec The Coffee House \u2013 m\u1ed9t c\u00e1i t\u00ean t\u1eebng \u0111\u01b0\u1ee3c xem l\u00e0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 tr\u1ea3i nghi\u1ec7m \u2013 l\u1ea1i \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n thu h\u1eb9p quy m\u00f4 ho\u1ea1t \u0111\u1ed9ng m\u1ea1nh m\u1ebd. V\u1edbi vi\u1ec7c s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f2n ch\u01b0a \u0111\u1ea7y 100 \u0111\u01a1n v\u1ecb, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111ang \u0111\u1ed1i di\u1ec7n v\u1edbi nguy c\u01a1 b\u1ecb Katinat v\u01b0\u1ee3t m\u1eb7t, t\u1eeb \u0111\u00f3 t\u1ee5t xu\u1ed1ng h\u1ea1ng cu\u1ed1i trong b\u1ea3ng x\u1ebfp h\u1ea1ng c\u00e1c chu\u1ed7i \u0111\u1ed3 u\u1ed1ng l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\n \"Cu\u1ed9c
\u1ea2nh t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/figcaption><\/figure>\n

B\u1ea3n ch\u1ea5t c\u1ee7a cu\u1ed9c \u0111ua chu\u1ed7i c\u00e0 ph\u00ea<\/h2>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd l\u00e0 trong khi th\u1ecb tr\u01b0\u1eddng F&B Vi\u1ec7t Nam v\u1eabn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 gi\u00e0u ti\u1ec1m n\u0103ng, th\u00ec cu\u1ed9c \u0111ua chu\u1ed7i c\u00e0 ph\u00ea l\u1ea1i tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. S\u1ef1 s\u00e0ng l\u1ecdc t\u1ef1 nhi\u00ean \u0111ang di\u1ec5n ra khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 ph\u1ea3i c\u1ea1nh tranh v\u1ec1 m\u1eb7t b\u1eb1ng, m\u00e0 c\u00f2n l\u00e0 t\u1ed1i \u01b0u h\u00f3a m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh. Vi\u1ec7c The Coffee House thu h\u1eb9p quy m\u00f4 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 s\u1ef1 c\u1eaft gi\u1ea3m, m\u00e0 l\u00e0 t\u00edn hi\u1ec7u cho th\u1ea5y s\u1ef1 thay \u0111\u1ed5i DNA doanh nghi\u1ec7p tr\u01b0\u1edbc s\u1ee9c \u00e9p t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 \u0111ang trong giai \u0111o\u1ea1n b\u00e0nh tr\u01b0\u1edbng m\u1ea1nh m\u1ebd nh\u01b0 Katinat.<\/p>\n

N\u1ebfu so s\u00e1nh v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c trong n\u1ec1n kinh t\u1ebf, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p n\u00f4ng nghi\u1ec7p \u0111ang c\u1ee7ng c\u1ed1 ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf nh\u01b0 tr\u01b0\u1eddng h\u1ee3p BAF Vi\u1ec7t Nam vay v\u1ed1n 50 tri\u1ec7u USD t\u1eeb \u0111\u1ea1i gia H\u00e0 Lan<\/a>, c\u00f3 th\u1ec3 th\u1ea5y m\u1ed7i l\u0129nh v\u1ef1c \u0111\u1ec1u c\u00f3 nh\u1eefng “s\u00f3ng ng\u1ea7m” ri\u00eang. \u0110\u1ed1i v\u1edbi ng\u00e0nh c\u00e0 ph\u00ea, kh\u00f4ng ch\u1ec9 c\u1ea7n ngu\u1ed3n l\u1ef1c t\u00e0i ch\u00ednh, m\u00e0 kh\u1ea3 n\u0103ng duy tr\u00ec s\u1ef1 hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c “\u0111i\u1ec3m ch\u1ea1m” kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n \u0111\u1ec3 \u0111\u1ecbnh ngh\u0129a l\u1ea1i s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

S\u1ee9c \u00e9p t\u1eeb s\u1ef1 thay \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh<\/h2>\n

Vi\u1ec7c Katinat \u0111ang ti\u1ebfn s\u00e1t v\u00e0 \u0111e d\u1ecda v\u01b0\u1ee3t qua The Coffee House v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng \u0111i\u1ec3m b\u00e1n ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i kh\u1ea9u v\u1ecb ti\u00eau d\u00f9ng v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng. Nh\u00ecn s\u00e2u v\u00e0o b\u1ea3n ch\u1ea5t, cu\u1ed9c \u0111ua chu\u1ed7i c\u00e0 ph\u00ea hi\u1ec7n nay kh\u00f4ng c\u00f2n l\u00e0 cu\u1ed9c ch\u01a1i c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong chi\u1ebfm l\u0129nh m\u1eb7t b\u1eb1ng m\u00e0 l\u00e0 cu\u1ed9c chi\u1ebfn c\u1ee7a s\u1ef1 linh ho\u1ea1t. Nh\u1eefng doanh nghi\u1ec7p n\u00e0o ch\u1eadm ch\u00e2n trong vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh s\u1ebd ngay l\u1eadp t\u1ee9c \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd l\u00e0 trong b\u1ed1i c\u1ea3nh c\u00e1c doanh nghi\u1ec7p kh\u00e1c \u0111ang loay hoay v\u1edbi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hay n\u00e2ng c\u1ea5p tr\u1ea3i nghi\u1ec7m b\u00e1n h\u00e0ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch CEO LuxJy Jewelry tr\u1ef1c ti\u1ebfp b\u00e1n h\u00e0ng tr\u00ean livestream v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/a>, c\u00e1c chu\u1ed7i c\u00e0 ph\u00ea c\u0169ng \u0111ang ph\u1ea3i xoay x\u1edf v\u1edbi b\u00e0i to\u00e1n gi\u1eefa vi\u1ec7c duy tr\u00ec kh\u00f4ng gian truy\u1ec1n th\u1ed1ng v\u00e0 vi\u1ec7c t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t kinh doanh tr\u00ean t\u1eebng m\u00e9t vu\u00f4ng m\u1eb7t b\u1eb1ng. Nh\u1eefng \u0111\u01a1n v\u1ecb kh\u00f4ng t\u00ecm \u0111\u01b0\u1ee3c l\u1eddi gi\u1ea3i c\u00e2n b\u1eb1ng gi\u1eefa chi ph\u00ed v\u1eadn h\u00e0nh v\u00e0 l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd bu\u1ed9c ph\u1ea3i thu h\u1eb9p, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c \u0111\u1ed1i th\u1ee7 v\u01b0\u01a1n l\u00ean.<\/p>\n

T\u01b0\u01a1ng lai n\u00e0o cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1eebng d\u1eabn \u0111\u1ea7u?<\/h2>\n

Khi nh\u00ecn r\u1ed9ng ra b\u1ee9c tranh to\u00e0n c\u1ea3nh, vi\u1ec7c c\u00e1c \u00f4ng l\u1edbn thay \u0111\u1ed5i c\u1ee5c di\u1ec7n th\u1ecb ph\u1ea7n l\u00e0 quy lu\u1eadt t\u1ea5t y\u1ebfu. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p ph\u1ee5 tr\u1ee3 ph\u1ea3i th\u00edch nghi v\u1edbi xu th\u1ebf m\u1edbi nh\u01b0 tr\u1ea1m \u0111\u1ed5i pin xe \u0111i\u1ec7n v\u00e0 cu\u1ed9c \u0111\u1ea5u chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c \u201c\u00f4ng l\u1edbn\u201d<\/a>, cu\u1ed9c \u0111ua chu\u1ed7i c\u00e0 ph\u00ea c\u0169ng \u0111\u00f2i h\u1ecfi s\u1ef1 th\u00edch nghi li\u00ean t\u1ee5c. The Coffee House \u0111ang \u1edf trong giai \u0111o\u1ea1n b\u1ea3n l\u1ec1 c\u1ee7a vi\u1ec7c \u0111\u1ecbnh h\u00ecnh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c, n\u01a1i m\u00e0 s\u1ed1 l\u01b0\u1ee3ng c\u1eeda h\u00e0ng kh\u00f4ng c\u00f2n l\u00e0 ch\u1ec9 s\u1ed1 duy nh\u1ea5t th\u1ec3 hi\u1ec7n v\u1ecb th\u1ebf, nh\u01b0ng ch\u1eafc ch\u1eafn l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb ph\u1ea7n ng\u00e0nh h\u00e0ng.<\/p>\n

S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a Katinat v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ea5n \u0111\u1ec1 con s\u1ed1, m\u00e0 l\u00e0 minh ch\u1ee9ng cho th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n trong d\u00f2ng ch\u1ea3y c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea t\u1ea1i Vi\u1ec7t Nam. Khi cu\u1ed9c ch\u01a1i v\u1eabn ti\u1ebfp di\u1ec5n, \u00e1p l\u1ef1c \u0111\u00e8 n\u1eb7ng l\u00ean c\u00e1c doanh nghi\u1ec7p \u0111ang thu h\u1eb9p quy m\u00f4 s\u1ebd c\u00e0ng l\u1edbn, \u0111\u00f2i h\u1ecfi nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u00e1i c\u1ea5u tr\u00fac m\u1ea1nh m\u1ebd h\u01a1n \u0111\u1ec3 kh\u00f4ng b\u1ecb t\u1ee5t l\u1ea1i ho\u00e0n to\u00e0n trong b\u1ea3n \u0111\u1ed3 kinh doanh \u0111\u1ea7y t\u00ednh c\u1ea1nh tranh n\u00e0y.<\/p>\n

B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp l\u1ea1i t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cu\u1ed9c \u0111ua chu\u1ed7i c\u00e0 ph\u00ea t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh c\u1ea5u tr\u00fac \u0111\u1ea7y kh\u1eafc nghi\u1ec7t. Trong khi c\u00e1c \u0111\u1ed1i th\u1ee7 l\u1edbn nh\u01b0 Highlands Coffee hay Ph\u00fac Long v\u1eabn duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c b\u1eadt v\u1ec1 doanh thu v\u00e0 quy m\u00f4, th\u00ec The Coffee House \u2013 m\u1ed9t c\u00e1i t\u00ean […]<\/p>\n","protected":false},"author":1,"featured_media":15923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-15926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-va-doanh-nhan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/15926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=15926"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/15926\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/15923"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=15926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=15926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=15926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}