{"id":13579,"date":"2026-05-05T16:03:26","date_gmt":"2026-05-05T09:03:26","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/05\/sa-thai-nhan-su-va-nghich-ly-loi-nhuan-tai-estee-lauder\/"},"modified":"2026-05-05T16:03:26","modified_gmt":"2026-05-05T09:03:26","slug":"sa-thai-nhan-su-va-nghich-ly-loi-nhuan-tai-estee-lauder","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/05\/sa-thai-nhan-su-va-nghich-ly-loi-nhuan-tai-estee-lauder\/","title":{"rendered":"Sa th\u1ea3i nh\u00e2n s\u1ef1 v\u00e0 ngh\u1ecbch l\u00fd l\u1ee3i nhu\u1eadn t\u1ea1i Estee Lauder"},"content":{"rendered":"
\n

C\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c Estee Lauder th\u00f4ng b\u00e1o k\u1ebf ho\u1ea1ch c\u1eaft gi\u1ea3m th\u00eam t\u1edbi 3.000 vi\u1ec7c l\u00e0m trong b\u1ed1i c\u1ea3nh l\u1ee3i nhu\u1eadn li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng quan t\u00e2m \u0111\u1eb7c bi\u1ec7t trong gi\u1edbi qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 nh\u00e2n s\u1ef1, m\u00e0 l\u00e0 minh ch\u1ee9ng cho s\u1ef1 d\u1ecbch chuy\u1ec3n kh\u1ed1c li\u1ec7t trong DNA doanh nghi\u1ec7p khi c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn \u0111\u1ed1i di\u1ec7n v\u1edbi \u00e1p l\u1ef1c t\u00e1i c\u1ea5u tr\u00fac to\u00e0n di\u1ec7n \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u.<\/p>\n

\n \"Sa
\u1ea2nh t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/figcaption><\/figure>\n

C\u1ea5u tr\u00fac l\u1ea1i b\u1ed9 m\u00e1y trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/h2>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd l\u00e0 khi c\u00e1c ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh c\u1ee7a Estee Lauder ghi nh\u1eadn s\u1ef1 kh\u1edfi s\u1eafc, ban l\u00e3nh \u0111\u1ea1o v\u1eabn quy\u1ebft \u0111\u1ecbnh \u0111\u1ea9y m\u1ea1nh k\u1ebf ho\u1ea1ch tinh gi\u1ea3n bi\u00ean ch\u1ebf v\u1edbi quy m\u00f4 d\u1ef1 ki\u1ebfn l\u00ean t\u1edbi 9.000 – 10.000 v\u1ecb tr\u00ed. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, d\u01b0\u1edbi s\u1ef1 d\u1eabn d\u1eaft c\u1ee7a CEO Stephane de La Faverie, \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh nh\u01b0 m\u1ed9t cu\u1ed9c “T\u00e1i \u0111\u1ecbnh h\u00ecnh v\u1ebb \u0111\u1eb9p” to\u00e0n di\u1ec7n. B\u1ea3n ch\u1ea5t c\u1ee7a vi\u1ec7c c\u1eaft gi\u1ea3m kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 ti\u1ebft ki\u1ec7m 1,2 t\u1ef7 USD chi ph\u00ed, m\u00e0 l\u00e0 s\u1ef1 thay \u0111\u1ed5i tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c t\u1eeb c\u00e1c k\u00eanh b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng sang h\u1ec7 sinh th\u00e1i k\u1ef9 thu\u1eadt s\u1ed1. H\u01a1n 70% s\u1ed1 l\u01b0\u1ee3ng c\u1eaft gi\u1ea3m t\u1eadp trung v\u00e0o c\u00e1c c\u1eeda h\u00e0ng b\u00e1ch h\u00f3a \u2013 n\u01a1i v\u1ed1n l\u00e0 th\u00e0nh tr\u00ec c\u0169 nay \u0111\u00e3 kh\u00f4ng c\u00f2n t\u1ed1i \u01b0u b\u1eb1ng nh\u1eefng n\u1ec1n t\u1ea3ng nh\u01b0 TikTok Shop hay Amazon.<\/p>\n

S\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y g\u1ee3i nh\u1eafc \u0111\u1ebfn b\u00e0i h\u1ecdc v\u1ec1 qu\u1ea3n tr\u1ecb ngu\u1ed3n l\u1ef1c trong c\u00e1c m\u00f4 h\u00ecnh t\u1eadp \u0111o\u00e0n \u0111a qu\u1ed1c gia. Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i cung \u1ee9ng v\u00e0 chuy\u1ec3n h\u01b0\u1edbng sang c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c s\u1ed1 tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u00e1i thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng nh\u00e2n s\u1ef1 sao cho tinh g\u1ecdn v\u00e0 th\u00edch nghi nhanh h\u01a1n. \u0110\u00e2y c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi \u0111\u1ee9ng gi\u1eefa ranh gi\u1edbi gi\u1eefa vi\u1ec7c gi\u1eef v\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng v\u00e0 vi\u1ec7c theo \u0111u\u1ed5i t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng c\u1ee7a k\u1ef7 nguy\u00ean s\u1ed1, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i c\u00e2n nh\u1eafc gi\u1eefa vi\u1ec7c ph\u00e1t tri\u1ec3n kinh t\u1ebf fandom hay chi\u1ebfn l\u01b0\u1ee3c s\u1edf h\u1eefu t\u1ed1i \u0111a trong l\u0129nh v\u1ef1c gi\u1ea3i tr\u00ed m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 t\u1eebng ph\u00e2n t\u00edch qua chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t V\u0169 tr\u1ee5 say hi<\/a>.<\/p>\n

B\u1ea3n ch\u1ea5t \u0111\u1eb1ng sau vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u1eadn h\u00e0nh<\/h2>\n

Nh\u00ecn s\u00e2u v\u00e0o b\u1ea3n ch\u1ea5t c\u1ee7a k\u1ebf ho\u1ea1ch s\u00e1p nh\u1eadp v\u1edbi Puig \u2013 ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u Jean Paul Gaultier \u2013 gi\u1edbi quan s\u00e1t nh\u1eadn \u0111\u1ecbnh r\u1eb1ng vi\u1ec7c c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1 l\u00e0 b\u01b0\u1edbc chu\u1ea9n b\u1ecb c\u1ea7n thi\u1ebft \u0111\u1ec3 tr\u00e1nh s\u1ef1 ch\u1ed3ng ch\u00e9o trong b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh sau h\u1ee3p nh\u1ea5t. \u0110\u00e1ng ch\u00fa \u00fd, c\u00e1c chuy\u00ean gia nh\u01b0 Sky Canaves t\u1eeb eMarketer cho r\u1eb1ng Estee Lauder \u0111ang \u01b0u ti\u00ean gi\u1eef l\u1ea1i nh\u1eefng m\u1eaft x\u00edch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c m\u1edbi. Vi\u1ec7c doanh thu thu\u1ea7n t\u0103ng tr\u01b0\u1edfng ba qu\u00fd li\u00ean ti\u1ebfp l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y s\u1ef1 quy\u1ebft li\u1ec7t trong c\u1ea3i t\u1ed5 \u0111ang mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u1ec1 m\u1eb7t con s\u1ed1, gi\u00fap c\u1ed5 phi\u1ebfu c\u00f4ng ty ph\u1ea3n \u1ee9ng t\u00edch c\u1ef1c v\u1edbi m\u1ee9c t\u0103ng 11% tr\u01b0\u1edbc gi\u1edd m\u1edf c\u1eeda.<\/p>\n

Tuy nhi\u00ean, m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c t\u00e1i c\u1ea5u tr\u00fac \u0111\u1ec1u c\u1ea7n m\u1ed9t t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n v\u00e0 s\u1ef1 qu\u1ea3n tr\u1ecb v\u1ed1n th\u1eadn tr\u1ecdng tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng \u0111\u1ecba ch\u00ednh tr\u1ecb. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i di\u1ec7n v\u1edbi \u00e1p l\u1ef1c d\u00f2ng ti\u1ec1n v\u00e0 t\u00ecm l\u1eddi gi\u1ea3i cho qu\u1ea3n tr\u1ecb v\u1ed1n nh\u01b0 tr\u01b0\u1eddng h\u1ee3p Petrolimex \u0111\u1ea7u t\u01b0 ch\u1ee9ng kho\u00e1n<\/a>, Estee Lauder c\u0169ng ph\u1ea3i \u0111\u1eb7t ra nh\u1eefng gi\u1ea3 \u0111\u1ecbnh kh\u1eaft khe v\u1ec1 t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c r\u00e0o c\u1ea3n thu\u1ebf quan \u0111\u1ec3 gi\u1eef v\u1eefng m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn \u0111\u00e3 c\u00f4ng b\u1ed1. Trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh t\u1ebf \u0111\u1ea7y bi\u1ebfn s\u1ed1, vi\u1ec7c c\u1eaft gi\u1ea3m nh\u00e2n s\u1ef1 kh\u00f4ng ch\u1ec9 l\u00e0 gi\u1ea3m chi ph\u00ed, m\u00e0 l\u00e0 c\u00e1ch doanh nghi\u1ec7p “th\u1eaft l\u01b0ng bu\u1ed9c b\u1ee5ng” \u0111\u1ec3 chu\u1ea9n b\u1ecb cho nh\u1eefng chu k\u1ef3 ph\u00e1t tri\u1ec3n ti\u1ebfp theo.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i n\u00e0y c\u0169ng di\u1ec5n ra trong b\u1ed1i c\u1ea3nh \u00e1p l\u1ef1c t\u00e0i ch\u00ednh chung \u0111ang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb cao c\u1ea5p ph\u1ea3i th\u1ef1c s\u1ef1 “tinh nhu\u1ec7” h\u01a1n bao gi\u1edd h\u1ebft. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eaft ch\u1eb7t chi ti\u00eau trong b\u1ed1i c\u1ea3nh l\u00e3i su\u1ea5t v\u00e0 \u00e1p l\u1ef1c chi ph\u00ed sinh ho\u1ea1t gia t\u0103ng, nh\u01b0 nh\u1eefng g\u00ec \u0111ang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ng\u01b0\u1eddi vay mua nh\u00e0 v\u00e0 nh\u1eefng \u00e1p l\u1ef1c t\u00e0i ch\u00ednh hi\u1ec7n nay, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m c\u0169ng ph\u1ea3i ch\u1ecdn c\u00e1ch t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t tr\u00ean t\u1eebng \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng \u0111\u1ec3 gi\u1eef v\u1eefng th\u1ecb ph\u1ea7n.<\/p>\n

B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp l\u1ea1i t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c Estee Lauder th\u00f4ng b\u00e1o k\u1ebf ho\u1ea1ch c\u1eaft gi\u1ea3m th\u00eam t\u1edbi 3.000 vi\u1ec7c l\u00e0m trong b\u1ed1i c\u1ea3nh l\u1ee3i nhu\u1eadn li\u00ean t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng quan t\u00e2m \u0111\u1eb7c bi\u1ec7t trong gi\u1edbi qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1 th\u1ed1ng k\u00ea v\u1ec1 nh\u00e2n s\u1ef1, m\u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":13577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-13579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-va-doanh-nhan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/13579","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=13579"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/13579\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/13577"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=13579"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=13579"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=13579"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}