{"id":13576,"date":"2026-05-05T16:03:08","date_gmt":"2026-05-05T09:03:08","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/05\/kinh-te-fandom-va-chien-luoc-so-huu-toi-da-cua-nha-san-xuat-vu-tru-say-hi\/"},"modified":"2026-05-05T16:03:08","modified_gmt":"2026-05-05T09:03:08","slug":"kinh-te-fandom-va-chien-luoc-so-huu-toi-da-cua-nha-san-xuat-vu-tru-say-hi","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/05\/kinh-te-fandom-va-chien-luoc-so-huu-toi-da-cua-nha-san-xuat-vu-tru-say-hi\/","title":{"rendered":"Kinh t\u1ebf fandom v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1edf h\u1eefu t\u1ed1i \u0111a c\u1ee7a nh\u00e0 s\u1ea3n xu\u1ea5t “V\u0169 tr\u1ee5 say hi”"},"content":{"rendered":"
\n

Kinh t\u1ebf fandom c\u00f9ng tri\u1ebft l\u00fd s\u1edf h\u1eefu t\u1ed1i \u0111a \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u1ea5u tr\u00fac doanh thu c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam. Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng nh\u01b0 480 t\u1ef7 \u0111\u1ed3ng doanh thu t\u1eeb “Anh trai say hi” kh\u00f4ng c\u00f2n l\u00e0 k\u1ebft qu\u1ea3 ng\u1eabu nhi\u00ean c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, m\u00e0 l\u00e0 minh ch\u1ee9ng r\u00f5 n\u00e9t cho s\u1ef1 chuy\u1ec3n d\u1ecbch chi\u1ebfn l\u01b0\u1ee3c trong m\u00f4 h\u00ecnh khai th\u00e1c n\u1ed9i dung c\u1ee7a DatVietVAC. Khi ngu\u1ed3n thu t\u1eeb b\u00e1n v\u00e9 b\u1eaft \u0111\u1ea7u ti\u1ec7m c\u1eadn v\u1edbi doanh thu t\u00e0i tr\u1ee3, th\u1ecb tr\u01b0\u1eddng \u0111ang ch\u1ee9ng ki\u1ebfn m\u1ed9t cu\u1ed9c ch\u01a1i m\u1edbi, n\u01a1i quy\u1ec1n l\u1ef1c kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf nh\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n n\u1eb1m trong tay c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9.<\/p>\n

\n \"Kinh
\u1ea2nh t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/figcaption><\/figure>\n

B\u1ea3n ch\u1ea5t c\u1ee7a tri\u1ebft l\u00fd s\u1edf h\u1eefu t\u1ed1i \u0111a trong ng\u00e0nh gi\u1ea3i tr\u00ed<\/h2>\n

Trong c\u1ea5u tr\u00fac v\u1eadn h\u00e0nh hi\u1ec7n \u0111\u1ea1i, nh\u00e0 s\u1ea3n xu\u1ea5t kh\u00f4ng c\u00f2n d\u1eebng l\u1ea1i \u1edf vai tr\u00f2 ng\u01b0\u1eddi t\u1ea1o ra n\u1ed9i dung \u0111\u01a1n thu\u1ea7n. H\u1ecd \u0111ang \u00e1p d\u1ee5ng tri\u1ebft l\u00fd s\u1edf h\u1eefu t\u1ed1i \u0111a, bao h\u00e0m vi\u1ec7c ki\u1ec3m so\u00e1t t\u1eeb kh\u00e2u s\u00e1ng t\u1ea1o, s\u1ea3n xu\u1ea5t cho \u0111\u1ebfn khai th\u00e1c th\u01b0\u01a1ng m\u1ea1i \u0111a k\u00eanh tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Vi\u1ec7c bi\u1ebfn m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh th\u00e0nh m\u1ed9t “v\u0169 tr\u1ee5” n\u1ed9i dung cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c d\u00f2ng ch\u1ea3y t\u00e0i ch\u00ednh b\u1ec1n v\u1eefng h\u01a1n thay v\u00ec ch\u1ec9 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c h\u1ee3p \u0111\u1ed3ng t\u00e0i tr\u1ee3 ng\u1eafn h\u1ea1n. S\u1ef1 t\u01b0\u01a1ng quan gi\u1eefa doanh thu v\u00e9 v\u00e0 t\u00e0i tr\u1ee3 l\u00e0 m\u1ed9t ch\u1ec9 d\u1ea5u quan tr\u1ecdng cho th\u1ea5y h\u1ec7 sinh th\u00e1i n\u00e0y \u0111ang c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 v\u1eadn h\u00e0nh v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1eb7ng d\u01b0 tr\u1ef1c ti\u1ebfp t\u1eeb t\u1ec7p kh\u00e1n gi\u1ea3 trung th\u00e0nh.<\/p>\n

\u0110\u00e1ng ch\u00fa \u00fd, c\u00e1ch c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c t\u1eeb nh\u1eefng t\u00ean tu\u1ed5i h\u00e0ng \u0111\u1ea7u c\u0169ng ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng chuy\u00ean nghi\u1ec7p h\u00f3a trong qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh. Khi c\u00e1c ng\u00f4i sao tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1 tr\u1ecb th\u1ef1c t\u1ebf \u0111\u1eb1ng sau nh\u1eefng h\u1ee3p \u0111\u1ed3ng l\u1edbn th\u01b0\u1eddng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a qua c\u00e1c \u0111i\u1ec3m ch\u1ea1m \u0111a ph\u01b0\u01a1ng di\u1ec7n, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch m\u00e0 c\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng \u0111ang \u0111\u1ecbnh gi\u00e1 l\u1ea1i v\u0169 kh\u00ed truy\u1ec1n th\u00f4ng t\u1eeb c\u00e1c celeb Vi\u1ec7t<\/a>. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ng\u1eabu nhi\u00ean, m\u00e0 l\u00e0 s\u1ef1 t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng s\u1ed1 \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n

Kinh t\u1ebf fandom: Khi ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u1edf th\u00e0nh m\u1eaft x\u00edch doanh thu<\/h2>\n

Nh\u00ecn s\u00e2u v\u00e0o b\u1ea3n ch\u1ea5t c\u1ee7a s\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y, ch\u00fang ta th\u1ea5y n\u1ec1n kinh t\u1ebf fandom kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 l\u01b0\u1ee3t xem hay t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00f3 l\u00e0 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a c\u1ed9ng \u0111\u1ed3ng th\u00e0nh nh\u1eefng d\u00f2ng doanh thu h\u1eefu h\u00ecnh th\u00f4ng qua v\u00e9 s\u1ef1 ki\u1ec7n, v\u1eadt ph\u1ea9m v\u00e0 c\u00e1c d\u1ecbch v\u1ee5 \u0111i k\u00e8m. Khi ngu\u1ed3n thu b\u00e1n v\u00e9 ti\u1ec7m c\u1eadn v\u1edbi ng\u00e2n s\u00e1ch t\u00e0i tr\u1ee3, nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4 h\u00ecnh kinh doanh “t\u1ef1 c\u01b0\u1eddng”, n\u01a1i s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a ng\u01b0\u1eddi h\u00e2m m\u1ed9 tr\u1edf th\u00e0nh “t\u00e0i s\u1ea3n” c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi tr\u1ef1c ti\u1ebfp.<\/p>\n

Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf c\u00f3 nh\u1eefng bi\u1ebfn \u0111\u1ed9ng nh\u1ea5t \u0111\u1ecbnh, vi\u1ec7c c\u00e1c doanh nghi\u1ec7p gi\u1ea3i tr\u00ed t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eefng c\u1ed7 m\u00e1y ki\u1ebfm ti\u1ec1n b\u1ec1n b\u1ec9 c\u0169ng cho th\u1ea5y t\u01b0 duy qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh linh ho\u1ea1t. N\u1ebfu nh\u01b0 \u1edf c\u00e1c l\u0129nh v\u1ef1c kh\u00e1c, \u00e1p l\u1ef1c chi ph\u00ed nh\u01b0 l\u00e3i su\u1ea5t vay mua nh\u00e0 v\u1eabn l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 khi\u1ebfn nhi\u1ec1u c\u00e1 nh\u00e2n ph\u1ea3i c\u00e2n nh\u1eafc th\u1eadn tr\u1ecdng nh\u01b0 trong l\u00e3i su\u1ea5t vay mua nh\u00e0 v\u00e0 nh\u1eefng \u00e1p l\u1ef1c t\u00e0i ch\u00ednh trong giai \u0111o\u1ea1n t\u1edbi<\/a>, th\u00ec ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u00e1ng t\u1ea1o l\u1ea1i \u0111ang t\u00ecm th\u1ea5y l\u1ed1i \u0111i ri\u00eang th\u00f4ng qua vi\u1ec7c th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd h\u00e0nh vi c\u1ee7a t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ebb. \u0110\u00e2y l\u00e0 minh ch\u1ee9ng cho th\u1ea5y khi n\u1eafm b\u1eaft \u0111\u00fang xu h\u01b0\u1edbng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng lu\u1ed3ng gi\u00e1 tr\u1ecb \u0111\u1ed9c l\u1eadp, b\u1ea5t ch\u1ea5p nh\u1eefng th\u00e1ch th\u1ee9c v\u0129 m\u00f4.<\/p>\n

S\u1ef1 thay \u0111\u1ed5i tr\u1ecdng t\u00e2m trong m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u00f4ng<\/h2>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n t\u1eeb ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o qu\u1ea3ng c\u00e1o sang m\u00f4 h\u00ecnh kinh doanh c\u00f3 s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa v\u00e9 v\u00e0 t\u00e0i tr\u1ee3 cho th\u1ea5y t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. Tri\u1ebft l\u00fd s\u1edf h\u1eefu t\u1ed1i \u0111a kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c ki\u1ec3m so\u00e1t n\u1ed9i dung m\u00e0 c\u00f2n l\u00e0 ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb t\u1eeb \u00fd t\u01b0\u1edfng \u0111\u1ebfn tay kh\u00e1n gi\u1ea3. Trong h\u1ec7 sinh th\u00e1i n\u00e0y, m\u1ed7i ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m gi\u1ea3i tr\u00ed, m\u00e0 l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb kinh doanh \u0111\u1ed9c l\u1eadp c\u00f3 kh\u1ea3 n\u0103ng t\u00e1i t\u1ea1o v\u1ed1n v\u00e0 thu h\u00fat d\u00f2ng ti\u1ec1n t\u1eeb ch\u00ednh nh\u1eefng ng\u01b0\u1eddi y\u00eau m\u1ebfn n\u00f3.<\/p>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd l\u00e0 trong khi nhi\u1ec1u ng\u00e0nh s\u1ea3n xu\u1ea5t \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n chi ph\u00ed \u0111\u1ea7u v\u00e0o, th\u00ec ng\u00e0nh truy\u1ec1n th\u00f4ng gi\u1ea3i tr\u00ed l\u1ea1i \u0111ang t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 k\u1ebft n\u1ed1i \u0111\u1ec3 t\u1ed1i \u01b0u doanh thu. S\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y c\u0169ng g\u1ee3i m\u1edf nh\u1eefng h\u01b0\u1edbng \u0111i m\u1edbi cho c\u00e1c doanh nghi\u1ec7p \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 h\u1ee3p t\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 nh\u1eefng xu h\u01b0\u1edbng nh\u00e0 gi\u00e1 r\u1ebb t\u1ea1i Vi\u1ec7t Nam: c\u00fa b\u1eaft tay chi\u1ebfn l\u01b0\u1ee3c t\u1eeb Nishitetsu<\/a> c\u0169ng ph\u1ea3n \u00e1nh n\u1ed7 l\u1ef1c t\u1ed1i \u01b0u h\u00f3a chu\u1ed7i gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u01b0\u01a1ng t\u1ef1. Suy cho c\u00f9ng, d\u00f9 \u1edf l\u0129nh v\u1ef1c n\u00e0o, kh\u1ea3 n\u0103ng n\u1eafm gi\u1eef quy\u1ec1n s\u1edf h\u1eefu v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1eabn l\u00e0 ch\u00eca kh\u00f3a then ch\u1ed1t \u0111\u1ec3 duy tr\u00ec v\u1ecb th\u1ebf trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay.<\/p>\n

B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp l\u1ea1i t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kinh t\u1ebf fandom c\u00f9ng tri\u1ebft l\u00fd s\u1edf h\u1eefu t\u1ed1i \u0111a \u0111ang \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u1ea5u tr\u00fac doanh thu c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3i tr\u00ed th\u1ef1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam. Nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng nh\u01b0 480 t\u1ef7 \u0111\u1ed3ng doanh thu t\u1eeb “Anh trai say hi” kh\u00f4ng c\u00f2n l\u00e0 k\u1ebft qu\u1ea3 ng\u1eabu nhi\u00ean c\u1ee7a m\u1ed9t chi\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":13573,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-13576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-va-doanh-nhan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/13576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=13576"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/13576\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/13573"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=13576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=13576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=13576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}