{"id":12841,"date":"2026-05-04T09:31:04","date_gmt":"2026-05-04T02:31:04","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/04\/uu-dai-phi-chung-khoan-va-nhung-buoc-di-chien-luoc-tu-kis\/"},"modified":"2026-05-04T09:31:04","modified_gmt":"2026-05-04T02:31:04","slug":"uu-dai-phi-chung-khoan-va-nhung-buoc-di-chien-luoc-tu-kis","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/04\/uu-dai-phi-chung-khoan-va-nhung-buoc-di-chien-luoc-tu-kis\/","title":{"rendered":"\u01afu \u0111\u00e3i ph\u00ed ch\u1ee9ng kho\u00e1n v\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c t\u1eeb KIS"},"content":{"rendered":"<div>\n<p>\u01afu \u0111\u00e3i ph\u00ed ch\u1ee9ng kho\u00e1n hi\u1ec7n \u0111ang tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m thu h\u00fat s\u1ef1 ch\u00fa \u00fd khi C\u00f4ng ty Ch\u1ee9ng kho\u00e1n KIS ch\u00ednh th\u1ee9c tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m ph\u00ed giao d\u1ecbch xu\u1ed1ng ch\u1ec9 c\u00f2n 0,1% tr\u00ean n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng iKIS. B\u00ean c\u1ea1nh vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed cho kh\u00e1ch h\u00e0ng, \u0111\u01a1n v\u1ecb n\u00e0y c\u00f2n \u00e1p d\u1ee5ng ch\u00ednh s\u00e1ch t\u1eb7ng c\u1ed5 phi\u1ebfu d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb giao d\u1ecbch t\u00edch l\u0169y, t\u1ea1o n\u00ean m\u1ed9t c\u00fa h\u00edch \u0111\u00e1ng k\u1ec3 nh\u1eb1m thu h\u00fat nh\u00f3m nh\u00e0 \u0111\u1ea7u t\u01b0 quay l\u1ea1i th\u1ecb tr\u01b0\u1eddng sau kho\u1ea3ng th\u1eddi gian quan s\u00e1t. Trong b\u1ed1i c\u1ea3nh c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 c\u00e2n b\u1eb1ng gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed, nh\u1eefng \u0111\u1ed9ng th\u00e1i n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea1nh tranh m\u00e0 c\u00f2n ph\u1ea3n \u00e1nh xu th\u1ebf n\u00e2ng cao tr\u1ea3i nghi\u1ec7m s\u1ed1 h\u00f3a c\u1ee7a c\u00e1c \u0111\u01a1n v\u1ecb m\u00f4i gi\u1edbi.<\/p>\n<figure>\n  <img decoding=\"async\" src=\"https:\/\/taichinhphowall.com\/wp-content\/uploads\/2026\/05\/image-Q2jhu6luZ2tob8OhbktJU3Ry.jpg\" alt=\"\u01afu \u0111\u00e3i ph\u00ed ch\u1ee9ng kho\u00e1n - Ngu\u1ed3n \u1ea3nh: cafef.vn\" \/><figcaption><em>\u1ea2nh t\u1eeb ngu\u1ed3n: cafef.vn<\/em><\/figcaption><\/figure>\n<h2>C\u01a1 ch\u1ebf \u01b0u \u0111\u00e3i ph\u00ed ch\u1ee9ng kho\u00e1n v\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u00e0 \u0111\u1ea7u t\u01b0<\/h2>\n<p>Vi\u1ec7c KIS \u0111\u01b0a ra m\u1ee9c ph\u00ed 0,1% th\u00f4ng qua n\u1ec1n t\u1ea3ng iKIS cho th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n m\u1ea1nh m\u1ebd trong vi\u1ec7c c\u1ea1nh tranh b\u1eb1ng c\u00f4ng ngh\u1ec7. \u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m v\u00e0 \u0111ang c\u00e2n nh\u1eafc t\u00e1i gia nh\u1eadp s\u00e0n \u0111\u1ea5u, chi ph\u00ed giao d\u1ecbch lu\u00f4n l\u00e0 m\u1ed9t bi\u1ebfn s\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 danh m\u1ee5c. Khi th\u1ecb tr\u01b0\u1eddng \u0111ang ch\u1ee9ng ki\u1ebfn nh\u1eefng bi\u1ebfn chuy\u1ec3n \u0111\u1ecbnh h\u00ecnh t\u00e2m th\u1ebf nh\u00e0 \u0111\u1ea7u t\u01b0 sau k\u1ef3 ngh\u1ec9, vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed trung gian th\u00f4ng qua \u01b0u \u0111\u00e3i ph\u00ed ch\u1ee9ng kho\u00e1n gi\u00fap gi\u1ea3m b\u1edbt r\u00e0o c\u1ea3n t\u00e2m l\u00fd, cho ph\u00e9p d\u00f2ng v\u1ed1n l\u01b0u chuy\u1ec3n linh ho\u1ea1t h\u01a1n tr\u00ean b\u1ea3ng \u0111i\u1ec7n t\u1eed.<\/p>\n<p>\u0110\u00e1ng ch\u00fa \u00fd, ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c gi\u1ea3m ph\u00ed m\u00e0 c\u00f2n b\u1ed5 sung th\u00eam h\u00ecnh th\u1ee9c t\u1eb7ng c\u1ed5 phi\u1ebfu d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb giao d\u1ecbch t\u00edch l\u0169y. \u0110\u00e2y l\u00e0 m\u1ed9t c\u01a1 ch\u1ebf gamification (tr\u00f2 ch\u01a1i h\u00f3a) th\u00f4ng minh, t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa t\u1ea7n su\u1ea5t ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 l\u1ee3i \u00edch nh\u1eadn \u0111\u01b0\u1ee3c. Thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t \u0111\u01a1n v\u1ecb trung gian, KIS \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i n\u01a1i nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn l\u1ea1i \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb gia t\u0103ng ngay t\u1eeb nh\u1eefng l\u1ec7nh \u0111\u1eb7t \u0111\u1ea7u ti\u00ean, t\u1eeb \u0111\u00f3 c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng.<\/p>\n<h2>S\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u00f4i gi\u1edbi trong th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay<\/h2>\n<p>Nh\u00ecn s\u00e2u v\u00e0o b\u1ea3n ch\u1ea5t c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7n nay, c\u00f3 th\u1ec3 th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a cu\u1ed9c \u0111ua chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n s\u1ed1. Khi c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh c\u00f4ng kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ecbp nhu c\u1ea7u chuy\u00ean s\u00e2u, c\u00e1c \u0111\u01a1n v\u1ecb ch\u1ee9ng kho\u00e1n bu\u1ed9c ph\u1ea3i t\u1ef1 ho\u00e0n thi\u1ec7n b\u1ed9 m\u00e1y v\u00e0 n\u00e2ng c\u1ea5p h\u1ea1 t\u1ea7ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. S\u1ef1 thi\u1ebfu h\u1ee5t nh\u00e2n s\u1ef1 chuy\u00ean s\u00e2u \u1edf c\u00e1c c\u1ea5p h\u00e0nh ch\u00ednh \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c \u0111\u1eb7t ra nh\u01b0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3, th\u00ec \u1edf l\u0129nh v\u1ef1c ch\u1ee9ng kho\u00e1n, b\u00e0i to\u00e1n t\u01b0\u01a1ng t\u1ef1 l\u1ea1i n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a n\u1ec1n t\u1ea3ng s\u1ed1 \u0111\u1ec3 thay th\u1ebf c\u00e1c thao t\u00e1c th\u1ee7 c\u00f4ng, gi\u00fap tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u1edf n\u00ean li\u1ec1n m\u1ea1ch h\u01a1n.<\/p>\n<p>Th\u1ef1c t\u1ebf cho th\u1ea5y m\u1ed9t ngh\u1ecbch l\u00fd l\u00e0 d\u00f9 th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean c\u00f3 nh\u1eefng giai \u0111o\u1ea1n ch\u1eefng l\u1ea1i do \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c k\u1ef3 ngh\u1ec9 d\u00e0i nh\u01b0 k\u1ef3 ngh\u1ec9 l\u1ec5 Qu\u1ed1c kh\u00e1nh 2026, nhu c\u1ea7u duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi b\u1ea3ng \u0111i\u1ec7n t\u1eed c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn kh\u00f4ng h\u1ec1 suy gi\u1ea3m. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i nh\u01b0 c\u1ee7a KIS ch\u00ednh l\u00e0 nh\u1ecbp c\u1ea7u n\u1ed1i, gi\u00fap duy tr\u00ec h\u01a1i th\u1edf c\u1ee7a d\u00f2ng ti\u1ec1n ngay c\u1ea3 trong nh\u1eefng th\u1eddi \u0111i\u1ec3m th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1ef1 ph\u00e2n h\u00f3a m\u1ea1nh m\u1ebd. Vi\u1ec7c t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng c\u0169 quay l\u1ea1i c\u0169ng cho th\u1ea5y c\u00e1c \u0111\u01a1n v\u1ecb ch\u1ee9ng kho\u00e1n \u0111ang c\u00f3 s\u1ef1 ch\u1ecdn l\u1ecdc k\u1ef9 l\u01b0\u1ee1ng h\u01a1n trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1ec7p kh\u00e1ch h\u00e0ng, thay v\u00ec d\u00e0n tr\u1ea3i ngu\u1ed3n l\u1ef1c nh\u01b0 giai \u0111o\u1ea1n tr\u01b0\u1edbc.<\/p>\n<p>S\u1ef1 c\u1ea1nh tranh b\u1eb1ng \u01b0u \u0111\u00e3i ph\u00ed ch\u1ee9ng kho\u00e1n v\u00e0 c\u00e1c \u0111\u1eb7c quy\u1ec1n \u0111i k\u00e8m s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 ti\u00eau \u0111i\u1ec3m trong th\u1eddi gian t\u1edbi. Khi r\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng th\u1ea5p nh\u1edd c\u00f4ng ngh\u1ec7, nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u01b0\u1edfng l\u1ee3i tr\u1ef1c ti\u1ebfp t\u1eeb cu\u1ed9c \u0111ua n\u00e0y. S\u1ef1 minh b\u1ea1ch trong ch\u00ednh s\u00e1ch v\u00e0 t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng s\u1ebd l\u00e0 hai c\u1ed9t tr\u1ee5 v\u1eefng ch\u1eafc nh\u1ea5t \u0111\u1ec3 b\u1ea5t k\u1ef3 c\u00f4ng ty ch\u1ee9ng kho\u00e1n n\u00e0o mu\u1ed1n duy tr\u00ec v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean b\u1ea3n \u0111\u1ed3 t\u00e0i ch\u00ednh hi\u1ec7n \u0111\u1ea1i.<\/p>\n<p><em>B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp l\u1ea1i t\u1eeb ngu\u1ed3n: cafef.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u01afu \u0111\u00e3i ph\u00ed ch\u1ee9ng kho\u00e1n hi\u1ec7n \u0111ang tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m thu h\u00fat s\u1ef1 ch\u00fa \u00fd khi C\u00f4ng ty Ch\u1ee9ng kho\u00e1n KIS ch\u00ednh th\u1ee9c tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m ph\u00ed giao d\u1ecbch xu\u1ed1ng ch\u1ec9 c\u00f2n 0,1% tr\u00ean n\u1ec1n t\u1ea3ng \u1ee9ng d\u1ee5ng iKIS. B\u00ean c\u1ea1nh vi\u1ec7c t\u1ed1i \u01b0u chi ph\u00ed cho kh\u00e1ch h\u00e0ng, \u0111\u01a1n v\u1ecb n\u00e0y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-12841","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tong-quan-thi-truong"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/12841","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=12841"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/12841\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/12839"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=12841"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=12841"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=12841"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}