{"id":11930,"date":"2026-05-02T19:17:30","date_gmt":"2026-05-02T12:17:30","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/02\/xe-may-dien-va-cuoc-chien-gianh-lai-thi-phan-cua-honda\/"},"modified":"2026-05-02T19:17:30","modified_gmt":"2026-05-02T12:17:30","slug":"xe-may-dien-va-cuoc-chien-gianh-lai-thi-phan-cua-honda","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/02\/xe-may-dien-va-cuoc-chien-gianh-lai-thi-phan-cua-honda\/","title":{"rendered":"Xe m\u00e1y \u0111i\u1ec7n v\u00e0 cu\u1ed9c chi\u1ebfn gi\u00e0nh l\u1ea1i th\u1ecb ph\u1ea7n c\u1ee7a Honda"},"content":{"rendered":"
\n

Cu\u1ed9c chi\u1ebfn xe m\u00e1y \u0111i\u1ec7n \u0111ang tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m ch\u00fa \u00fd khi Honda Motor ch\u00ednh th\u1ee9c th\u1eeba nh\u1eadn s\u1ef1 ch\u1eadm ch\u00e2n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 Vi\u1ec7t Nam v\u00e0 \u1ea4n \u0110\u1ed9. Trong b\u1ed1i c\u1ea3nh c\u00e1c \u0111\u1ed1i th\u1ee7 n\u1ed9i \u0111\u1ecba \u0111\u00e3 nhanh ch\u00f3ng thi\u1ebft l\u1eadp h\u1ec7 sinh th\u00e1i v\u00e0 chi\u1ebfm l\u0129nh l\u00f2ng tin ng\u01b0\u1eddi ti\u00eau d\u00f9ng, g\u00e3 kh\u1ed5ng l\u1ed3 Nh\u1eadt B\u1ea3n \u0111ang \u0111\u1ed1i m\u1eb7t v\u1edbi b\u00e0i to\u00e1n h\u00f3c b\u00faa v\u1ec1 vi\u1ec7c \u0111\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ed1c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i c\u00f4ng ngh\u1ec7. Vi\u1ec7c m\u1ed9t h\u00e3ng xe Vi\u1ec7t t\u1eadn d\u1ee5ng th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00fa “\u0111\u00e1nh \u00fap” th\u00e0nh c\u00f4ng kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ea1nh tranh \u0111\u01a1n thu\u1ea7n, m\u00e0 c\u00f2n l\u00e0 minh ch\u1ee9ng cho s\u1ef1 thay \u0111\u1ed5i trong c\u1ea5u tr\u00fac ti\u00eau d\u00f9ng v\u00e0 DNA doanh nghi\u1ec7p t\u1ea1i nh\u1eefng th\u1ecb tr\u01b0\u1eddng \u0111ang ph\u00e1t tri\u1ec3n.<\/p>\n

\n \"Xe
\u1ea2nh t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/figcaption><\/figure>\n

B\u1ea3n ch\u1ea5t s\u1ef1 ch\u1eadm ch\u00e2n trong chi\u1ebfn l\u01b0\u1ee3c xe m\u00e1y \u0111i\u1ec7n<\/h2>\n

Khi nh\u00ecn s\u00e2u v\u00e0o b\u1ea3n ch\u1ea5t s\u1ef1 ch\u1eadm ch\u00e2n c\u1ee7a Honda, ch\u00fang ta th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t ngh\u1ecbch l\u00fd c\u1ee7a nh\u1eefng “\u00f4ng l\u1edbn” v\u1ed1n \u0111\u00e3 qu\u00e1 th\u00e0nh c\u00f4ng v\u1edbi \u0111\u1ed9ng c\u01a1 \u0111\u1ed1t trong truy\u1ec1n th\u1ed1ng. S\u1ef1 tr\u00ec ho\u00e3n n\u00e0y kh\u00f4ng xu\u1ea5t ph\u00e1t t\u1eeb n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7, m\u00e0 \u0111\u1ebfn t\u1eeb s\u1ef1 th\u1eadn tr\u1ecdng trong vi\u1ec7c b\u1ea3o v\u1ec7 h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m \u0111\u00e3 t\u1ea1o n\u00ean v\u1ecb th\u1ebf \u0111\u1ed9c t\u00f4n h\u00e0ng ch\u1ee5c n\u0103m qua. T\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng tr\u1ecdng \u0111i\u1ec3m, trong khi Honda v\u1eabn \u0111ang c\u00e2n nh\u1eafc c\u00e1c b\u01b0\u1edbc \u0111i th\u1eadn tr\u1ecdng th\u00ec c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i \u0111\u1ecba \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i, bi\u1ebfn xe m\u00e1y \u0111i\u1ec7n th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a phong c\u00e1ch s\u1ed1ng hi\u1ec7n \u0111\u1ea1i thay v\u00ec ch\u1ec9 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n di chuy\u1ec3n thu\u1ea7n t\u00fay. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7t ra \u00e1p l\u1ef1c l\u1edbn cho ban l\u00e3nh \u0111\u1ea1o t\u1eadp \u0111o\u00e0n trong vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac c\u00e1c quy\u1ebft \u0111\u1ecbnh qu\u1ea3n tr\u1ecb.<\/p>\n

S\u1ef1 d\u1ecbch chuy\u1ec3n n\u00e0y kh\u00f4ng kh\u00e1c bi\u1ec7t m\u1ea5y so v\u1edbi nh\u1eefng th\u00e1ch th\u1ee9c m\u00e0 c\u00e1c doanh nghi\u1ec7p trong c\u00e1c ng\u00e0nh ngh\u1ec1 kh\u00e1c \u0111ang \u0111\u1ed1i m\u1eb7t khi th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng. Ch\u1eb3ng h\u1ea1n, gi\u1ed1ng nh\u01b0 c\u00e1ch d\u00f2ng ti\u1ec1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n t\u1ea1o \u00e1p l\u1ef1c l\u00ean nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Qu\u1ed1c C\u01b0\u1eddng Gia Lai, s\u1ef1 chuy\u1ec3n d\u1ecbch trong th\u00f3i quen ti\u00eau d\u00f9ng c\u0169ng \u0111ang t\u1ea1o ra nh\u1eefng r\u00e0o c\u1ea3n v\u00f4 h\u00ecnh nh\u01b0ng v\u00f4 c\u00f9ng kh\u1ed1c li\u1ec7t v\u1edbi c\u00e1c doanh nghi\u1ec7p ch\u1eadm nh\u1ecbp, nh\u01b0 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp trong b\u00e0i vi\u1ebft v\u1ec1 Qu\u1ed1c C\u01b0\u1eddng Gia Lai v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c t\u1eeb d\u00f2ng ti\u1ec1n b\u1ea5t \u0111\u1ed9ng s\u1ea3n<\/a>. Trong kinh doanh, khi cu\u1ed9c ch\u01a1i thay \u0111\u1ed5i, vi\u1ec7c ch\u1eadm ch\u00e2n c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c m\u1ea5t \u0111i quy\u1ec1n thi\u1ebft l\u1eadp lu\u1eadt ch\u01a1i.<\/p>\n

\u0110\u1ecbnh h\u00ecnh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c gi\u00e0nh l\u1ea1i th\u1ecb ph\u1ea7n xe m\u00e1y \u0111i\u1ec7n<\/h2>\n

\u0110\u00e1ng ch\u00fa \u00fd, \u0111\u1ec3 gi\u00e0nh l\u1ea1i th\u1ecb ph\u1ea7n xe m\u00e1y \u0111i\u1ec7n, Honda \u0111ang ph\u1ea3i \u0111\u1ea9y m\u1ea1nh chi\u1ebfn l\u01b0\u1ee3c \u0111i\u1ec7n kh\u00ed h\u00f3a v\u1edbi t\u1ed1c \u0111\u1ed9 quy\u1ebft li\u1ec7t h\u01a1n. Thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n tung ra c\u00e1c m\u1eabu xe m\u1edbi, t\u1eadp \u0111o\u00e0n \u0111ang ph\u1ea3i th\u1ef1c hi\u1ec7n b\u00e0i to\u00e1n t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 h\u1ea1 t\u1ea7ng tr\u1ea1m s\u1ea1c. \u0110\u00e2y l\u00e0 m\u1ed9t cu\u1ed9c \u0111ua v\u1ec1 h\u1ea1 t\u1ea7ng s\u1ed1 v\u00e0 t\u01b0 duy d\u1ecbch v\u1ee5. Vi\u1ec7c gi\u00e0nh l\u1ea1i th\u1ecb ph\u1ea7n kh\u00f4ng th\u1ec3 ch\u1ec9 d\u1ef1a v\u00e0o uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u trong qu\u00e1 kh\u1ee9, m\u00e0 ph\u1ea3i d\u1ef1a v\u00e0o kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn sau khi \u0111\u00e3 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o R&D, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p ph\u1ea3i c\u00e2n \u0111\u1ed1i d\u00f2ng ch\u1ea3y l\u1ee3i nhu\u1eadn trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng thay \u0111\u1ed5i sau c\u00e1c k\u1ef3 ngh\u1ec9 l\u1ec5, gi\u1ed1ng nh\u01b0 nh\u1eefng ph\u00e2n t\u00edch trong b\u00e0i C\u1ed5 t\u1ee9c ti\u1ec1n m\u1eb7t v\u00e0 d\u00f2ng ch\u1ea3y l\u1ee3i nhu\u1eadn sau k\u1ef3 ngh\u1ec9 l\u1ec5<\/a>.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng c\u0169ng \u0111ang ch\u1ee9ng ki\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ee7a cu\u1ed9c ch\u01a1i l\u1edbn, n\u01a1i c\u00e1c y\u1ebfu t\u1ed1 v\u0129 m\u00f4 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u1ecdi t\u1eadp \u0111o\u00e0n, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a gi\u00e1 v\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u. Vi\u1ec7c quan s\u00e1t s\u1ef1 chuy\u1ec3n d\u1ecbch n\u00e0y c\u00f3 th\u1ec3 gi\u00fap ch\u00fang ta hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c quy\u1ebft \u0111\u1ecbnh mang t\u00ednh “ph\u00f2ng th\u1ee7 v\u00e0 t\u1ea5n c\u00f4ng” c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u xe m\u00e1y trong giai \u0111o\u1ea1n n\u00e0y, \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp s\u00e2u h\u01a1n trong b\u00e0i vi\u1ebft v\u1ec1 Gi\u00e1 v\u00e0ng gi\u1ea3m hai tu\u1ea7n li\u00ean ti\u1ebfp v\u00e0 s\u1ef1 chuy\u1ec3n d\u1ecbch c\u1ee7a cu\u1ed9c ch\u01a1i l\u1edbn<\/a>.<\/p>\n

T\u1ea7m nh\u00ecn v\u1ec1 m\u1ed9t cu\u1ed9c ch\u01a1i d\u00e0i h\u1ea1n<\/h2>\n

Th\u1ef1c t\u1ebf cho th\u1ea5y, vi\u1ec7c \u0111\u1ed1i th\u1ee7 n\u1ed9i \u0111\u1ecba “\u0111\u00e1nh \u00fap” th\u00e0nh c\u00f4ng t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ed9t h\u1ed3i chu\u00f4ng c\u1ea3nh b\u00e1o v\u1ec1 t\u00ednh linh ho\u1ea1t c\u1ee7a doanh nghi\u1ec7p. \u0110\u1ec3 l\u1ea5y l\u1ea1i v\u1ecb th\u1ebf, Honda Motor kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m, m\u00e0 c\u1ea7n ph\u1ea3i t\u00e1i \u0111\u1ecbnh ngh\u0129a l\u1ea1i m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng trong k\u1ef7 nguy\u00ean xanh. \u0110\u00e2y l\u00e0 cu\u1ed9c chi\u1ebfn c\u1ee7a t\u1ed1c \u0111\u1ed9, c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 am hi\u1ec3u b\u1ea3n \u0111\u1ecba. Nh\u1eefng b\u01b0\u1edbc \u0111i ti\u1ebfp theo c\u1ee7a Honda s\u1ebd cho th\u1ea5y li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 xoay chuy\u1ec3n b\u00e0n c\u1edd n\u00e0y hay kh\u00f4ng, hay s\u1ebd ti\u1ebfp t\u1ee5c ph\u1ea3i nh\u01b0\u1eddng b\u01b0\u1edbc cho nh\u1eefng nh\u00e2n t\u1ed1 m\u1edbi v\u1edbi c\u00e1ch v\u1eadn h\u00e0nh linh ho\u1ea1t h\u01a1n.<\/p>\n

B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp l\u1ea1i t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Cu\u1ed9c chi\u1ebfn xe m\u00e1y \u0111i\u1ec7n \u0111ang tr\u1edf th\u00e0nh t\u00e2m \u0111i\u1ec3m ch\u00fa \u00fd khi Honda Motor ch\u00ednh th\u1ee9c th\u1eeba nh\u1eadn s\u1ef1 ch\u1eadm ch\u00e2n t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 Vi\u1ec7t Nam v\u00e0 \u1ea4n \u0110\u1ed9. Trong b\u1ed1i c\u1ea3nh c\u00e1c \u0111\u1ed1i th\u1ee7 n\u1ed9i \u0111\u1ecba \u0111\u00e3 nhanh ch\u00f3ng thi\u1ebft l\u1eadp h\u1ec7 sinh th\u00e1i v\u00e0 chi\u1ebfm l\u0129nh l\u00f2ng tin […]<\/p>\n","protected":false},"author":1,"featured_media":11929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-11930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-va-doanh-nhan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/11930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=11930"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/11930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/11929"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=11930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=11930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=11930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}