{"id":11581,"date":"2026-05-01T17:34:57","date_gmt":"2026-05-01T10:34:57","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/01\/thi-truong-cua-hang-tien-loi-viet-nam-khi-ca-map-ngoai-buoc-vao-canh-bac-dinh-hinh-thoi-quen-tieu-dung\/"},"modified":"2026-05-01T17:34:57","modified_gmt":"2026-05-01T10:34:57","slug":"thi-truong-cua-hang-tien-loi-viet-nam-khi-ca-map-ngoai-buoc-vao-canh-bac-dinh-hinh-thoi-quen-tieu-dung","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/01\/thi-truong-cua-hang-tien-loi-viet-nam-khi-ca-map-ngoai-buoc-vao-canh-bac-dinh-hinh-thoi-quen-tieu-dung\/","title":{"rendered":"Th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam: Khi ‘c\u00e1 m\u1eadp’ ngo\u1ea1i b\u01b0\u1edbc v\u00e0o canh b\u1ea1c \u0111\u1ecbnh h\u00ecnh th\u00f3i quen ti\u00eau d\u00f9ng"},"content":{"rendered":"
\n

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Ohmee \u2013 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb v\u1edbi DNA t\u1eeb g\u00e3 kh\u1ed5ng l\u1ed3 Meiyijia s\u1edf h\u1eefu h\u01a1n 40.000 \u0111i\u1ec3m b\u00e1n t\u1ea1i Trung Qu\u1ed1c \u2013 \u0111ang th\u1ed5i m\u1ed9t lu\u1ed3ng gi\u00f3 m\u1edbi v\u00e0o b\u1ee9c tranh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam v\u1ed1n t\u01b0\u1edfng ch\u1eebng \u0111\u00e3 \u1ed5n \u0111\u1ecbnh. Th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam th\u1eddi gian qua kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 cu\u1ed9c \u0111ua v\u1ec1 con s\u1ed1, m\u00e0 l\u00e0 minh ch\u1ee9ng cho s\u1ef1 d\u1ecbch chuy\u1ec3n \u00e2m th\u1ea7m nh\u01b0ng quy\u1ebft li\u1ec7t trong c\u1ea5u tr\u00fac chi ti\u00eau c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i. Khi nh\u1eefng c\u00e1i t\u00ean nh\u01b0 Circle K, GS25 hay FamilyMart \u0111\u00e3 chi\u1ebfm l\u0129nh nh\u1eefng v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba, s\u1ef1 \u0111\u1ed5 b\u1ed9 c\u1ee7a m\u1ed9t \u201cc\u00e1 m\u1eadp\u201d t\u1eeb qu\u1ed1c gia l\u00e1ng gi\u1ec1ng kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 c\u1ea1nh tranh doanh thu, m\u00e0 l\u00e0 ph\u00e9p th\u1eed cho kh\u1ea3 n\u0103ng t\u00e1i \u0111\u1ecbnh ngh\u0129a m\u00f4 h\u00ecnh b\u00e1n l\u1ebb t\u1ea1i m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1eabn \u0111ang b\u1ecb chi ph\u1ed1i m\u1ea1nh m\u1ebd b\u1edfi c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng.<\/p>\n

\n \"Th\u1ecb
\u1ea2nh t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/figcaption><\/figure>\n

C\u1ea5u tr\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 ngh\u1ecbch l\u00fd v\u1ec1 \u0111\u1ed9 ph\u1ee7<\/h2>\n

Nhi\u1ec1u nh\u00e0 quan s\u00e1t th\u01b0\u1eddng m\u1eb7c \u0111\u1ecbnh r\u1eb1ng th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111ang \u1edf tr\u1ea1ng th\u00e1i ph\u00e2n m\u1ea3nh c\u1ef1c \u0111\u1ed9, n\u01a1i h\u00e0ng v\u1ea1n ti\u1ec7m t\u1ea1p h\u00f3a v\u00e0 ch\u1ee3 truy\u1ec1n th\u1ed1ng \u0111ang chia nh\u1ecf th\u1ecb ph\u1ea7n. Th\u1ebf nh\u01b0ng, n\u1ebfu soi chi\u1ebfu d\u01b0\u1edbi l\u0103ng k\u00ednh c\u1ee7a d\u1eef li\u1ec7u, ch\u00fang ta s\u1ebd th\u1ea5y m\u1ed9t th\u1ef1c t\u1ebf ho\u00e0n to\u00e0n kh\u00e1c trong ph\u00e2n kh\u00fac c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i. D\u1eef li\u1ec7u t\u1eeb NielsenIQ cho th\u1ea5y s\u1ef1 th\u1ed1ng tr\u1ecb g\u1ea7n nh\u01b0 tuy\u1ec7t \u0111\u1ed1i c\u1ee7a Circle K v\u1edbi g\u1ea7n 48% th\u1ecb ph\u1ea7n doanh thu, bi\u1ebfn ph\u00e2n kh\u00fac n\u00e0y th\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh \u201cleader-dominated\u201d. \u0110\u00e2y l\u00e0 m\u1ed9t tr\u1ea1ng th\u00e1i \u0111\u1eb7c th\u00f9 c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u01a1 kh\u1edfi, n\u01a1i ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u kh\u00f4ng ch\u1ec9 n\u1eafm gi\u1eef t\u00e0i s\u1ea3n v\u1ec1 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd m\u00e0 c\u00f2n s\u1edf h\u1eefu quy\u1ec1n n\u0103ng \u0111\u1ecbnh h\u00ecnh th\u00f3i quen mua s\u1eafm nhanh (grab-and-go) c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f4 th\u1ecb.<\/p>\n

Vi\u1ec7c c\u00e1c chu\u1ed7i ngo\u1ea1i li\u00ean t\u1ee5c gia t\u0103ng m\u1eadt \u0111\u1ed9 \u0111i\u1ec3m b\u00e1n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 cu\u1ed9c \u0111ua chi\u1ebfm l\u0129nh m\u1eb7t b\u1eb1ng, m\u00e0 l\u00e0 n\u1ed7 l\u1ef1c t\u1ea1o ra m\u1ed9t \u201ch\u1ec7 sinh th\u00e1i \u0111i\u1ec3m ch\u1ea1m\u201d \u0111\u1ee7 d\u00e0y \u0111\u1ec3 bao ph\u1ee7 c\u00e1c nhu c\u1ea7u thi\u1ebft y\u1ebfu h\u00e0ng ng\u00e0y. Tuy nhi\u00ean, s\u1ef1 non tr\u1ebb c\u1ee7a th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam so v\u1edbi c\u00e1c qu\u1ed1c gia nh\u01b0 Nh\u1eadt B\u1ea3n hay H\u00e0n Qu\u1ed1c l\u1ea1i l\u00e0 m\u1ed9t kho\u1ea3ng tr\u1ed1ng m\u00eanh m\u00f4ng. T\u1ea1i \u0111\u00e2y, c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh \u201ch\u1ea1 t\u1ea7ng ti\u00eau d\u00f9ng \u0111\u00f4 th\u1ecb\u201d thi\u1ebft y\u1ebfu m\u00e0 ch\u1ec9 m\u1edbi d\u1eebng l\u1ea1i \u1edf vai tr\u00f2 c\u1eeda h\u00e0ng b\u1ed5 tr\u1ee3. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t r\u00e0o c\u1ea3n t\u00e2m l\u00fd l\u1edbn: ng\u01b0\u1eddi Vi\u1ec7t v\u1eabn \u01b0a chu\u1ed9ng s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a h\u00e0ng t\u1ea1p h\u00f3a khu d\u00e2n c\u01b0 v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh v\u00e0 s\u1ef1 quen thu\u1ed9c. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 n\u01a1i m\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea7n s\u1ef1 tinh t\u1ebf trong vi\u1ec7c th\u1ea5u hi\u1ec3u h\u00e0nh vi, thay v\u00ec ch\u1ec9 \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c th\u00e0nh c\u00f4ng t\u1eeb th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u00e0o Vi\u1ec7t Nam m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c.<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c ‘Direct-operated first, franchise later’ v\u00e0 tham v\u1ecdng thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i<\/h2>\n

B\u01b0\u1edbc \u0111i c\u1ee7a Ohmee t\u1ea1i Vi\u1ec7t Nam qua vi\u1ec7c v\u1eadn h\u00e0nh 3 \u0111i\u1ec3m b\u00e1n \u0111\u1ea7u ti\u00ean t\u1ea1i nh\u1eefng khu v\u1ef1c \u201ctr\u1ecdng \u0111i\u1ec3m\u201d nh\u01b0 H\u00e0 N\u1ed9i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ng\u1eabu nhi\u00ean. Trong ngh\u1ec7 thu\u1eadt qu\u1ea3n tr\u1ecb chu\u1ed7i b\u00e1n l\u1ebb, giai \u0111o\u1ea1n \u201cch\u1ea1y th\u1eed\u201d b\u1eb1ng ngu\u1ed3n l\u1ef1c t\u1ef1 v\u1eadn h\u00e0nh ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 tinh ch\u1ec9nh DNA th\u01b0\u01a1ng hi\u1ec7u cho ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c th\u00f9 \u0111\u1ecba ph\u01b0\u01a1ng. Vi\u1ec7c Ohmee gi\u1eef nguy\u00ean c\u00f4ng th\u1ee9c t\u1eeb Meiyijia \u2013 t\u1eadp \u0111o\u00e0n \u0111\u00e3 th\u00e0nh c\u00f4ng vang d\u1ed9i v\u1edbi 40.000 c\u1eeda h\u00e0ng \u2013 cho th\u1ea5y tham v\u1ecdng c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c b\u00e1n l\u1ebb h\u00e0ng ti\u00eau d\u00f9ng nhanh.<\/p>\n

C\u00e2u h\u1ecfi then ch\u1ed1t \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 kh\u00f4ng ph\u1ea3i l\u00e0 li\u1ec7u Ohmee c\u00f3 th\u1ec3 c\u1ea1nh tranh \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c \u201cc\u00e2y \u0111\u1ea1i th\u1ee5\u201d hi\u1ec7n nay hay kh\u00f4ng, m\u00e0 l\u00e0 li\u1ec7u h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ed9t m\u00f4 h\u00ecnh lai \u2013 k\u1ebft h\u1ee3p gi\u1eefa c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i truy\u1ec1n th\u1ed1ng v\u00e0 \u0111i\u1ec3m mua s\u1eafm nhu y\u1ebfu ph\u1ea9m khu d\u00e2n c\u01b0 hay kh\u00f4ng. N\u1ebfu Ohmee th\u00e0nh c\u00f4ng trong vi\u1ec7c chu\u1ea9n h\u00f3a quy tr\u00ecnh \u0111\u1ec3 ti\u1ebfn t\u1edbi nh\u01b0\u1ee3ng quy\u1ec1n quy m\u00f4 l\u1edbn, h\u1ecd s\u1ebd t\u1ea1o ra m\u1ed9t \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ef1c l\u1edbn l\u00ean c\u1ea5u tr\u00fac chi ph\u00ed v\u1eadn h\u00e0nh c\u1ee7a c\u00e1c chu\u1ed7i hi\u1ec7n t\u1ea1i. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb kh\u00e1c ph\u1ea3i nh\u00ecn nh\u1eadn l\u1ea1i b\u00e0i to\u00e1n t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n v\u1ed1n. Gi\u1ed1ng nh\u01b0 c\u00e1ch c\u00e1c doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t l\u1edbn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c t\u00e1i c\u1ea5u tr\u00fac d\u00f2ng ti\u1ec1n trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bi\u1ebfn \u0111\u1ed9ng, nh\u01b0 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch trong b\u00e0i vi\u1ebft v\u1ec1 Hyosung Vina v\u00e0 chi\u1ebfn l\u01b0\u1ee3c huy \u0111\u1ed9ng v\u1ed1n tr\u00e1i phi\u1ebfu<\/a>, th\u00ec c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb c\u0169ng c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc \u0111\u1ec3 duy tr\u00ec s\u1ee9c b\u1ec1n trong cu\u1ed9c chi\u1ebfn gi\u00e0nh gi\u1eadt m\u1eb7t b\u1eb1ng v\u00e0 th\u1ecb ph\u1ea7n kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/p>\n

T\u00e1c \u0111\u1ed9ng t\u1eeb nh\u1eefng ‘bi\u1ebfn s\u1ed1’ m\u1edbi \u0111\u1ebfn s\u1ef1 chuy\u1ec3n d\u1ecbch ng\u00e0nh b\u00e1n l\u1ebb<\/h2>\n

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a nh\u1eefng tay ch\u01a1i m\u1edbi t\u1eeb Trung Qu\u1ed1c mang theo kinh nghi\u1ec7m v\u1eadn h\u00e0nh chu\u1ed7i quy m\u00f4 si\u00eau l\u1edbn \u0111ang khi\u1ebfn to\u00e0n ng\u00e0nh b\u00e1n l\u1ebb ph\u1ea3i \u0111\u1eb7t ra nh\u1eefng gi\u1ea3 thuy\u1ebft v\u1ec1 s\u1ef1 thay \u0111\u1ed5i c\u1ee5c di\u1ec7n. M\u1ed9t m\u1eb7t, n\u00f3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh chuy\u00ean nghi\u1ec7p h\u00f3a v\u00e0 c\u00f4ng ngh\u1ec7 h\u00f3a trong qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng. M\u1eb7t kh\u00e1c, n\u00f3 bu\u1ed9c c\u00e1c \u0111\u01a1n v\u1ecb hi\u1ec7n h\u1eefu ph\u1ea3i r\u00e0 so\u00e1t l\u1ea1i bi\u00ean l\u1ee3i nhu\u1eadn, khi m\u00e0 cu\u1ed9c \u0111ua v\u1ec1 gi\u00e1 v\u00e0 s\u1ef1 \u0111a d\u1ea1ng h\u00f3a h\u00e0ng h\u00f3a s\u1ebd tr\u1edf n\u00ean kh\u1ed1c li\u1ec7t h\u01a1n bao gi\u1edd h\u1ebft. Ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng trong c\u00e1c ng\u00e0nh h\u00e0ng kh\u00e1c, n\u01a1i s\u1ee9c \u00e9p c\u1ea1nh tranh bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i li\u00ean t\u1ee5c t\u00e1i \u0111\u1ecbnh v\u1ecb, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1ch H\u00f3a ch\u1ea5t \u0110\u1ee9c Giang ph\u1ea3i x\u1eed l\u00fd b\u00e0i to\u00e1n l\u1ee3i nhu\u1eadn trong chu k\u1ef3 bi\u1ebfn \u0111\u1ed9ng m\u1edbi<\/a> \u0111\u1ec3 gi\u1eef v\u1eefng v\u1ecb th\u1ebf.<\/p>\n

Vi\u1ec7c v\u1eadn h\u00e0nh tr\u1ef1c ti\u1ebfp tr\u01b0\u1edbc khi m\u1edf r\u1ed9ng nh\u01b0\u1ee3ng quy\u1ec1n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u201cx\u00e2y n\u1ec1n\u201d kh\u00f4n ngoan. Trong ng\u00e0nh b\u00e1n l\u1ebb, s\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a nhi\u1ec1u chu\u1ed7i l\u1edbn th\u01b0\u1eddng \u0111\u1ebfn t\u1eeb vi\u1ec7c m\u1edf r\u1ed9ng qu\u00e1 nhanh m\u00e0 thi\u1ebfu \u0111i s\u1ef1 ki\u1ec3m so\u00e1t \u0111\u1ed3ng nh\u1ea5t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. N\u1ebfu Ohmee gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 k\u1ef7 lu\u1eadt n\u00e0y, h\u1ecd ho\u00e0n to\u00e0n c\u00f3 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh m\u1ed9t \u0111\u1ed1i tr\u1ecdng x\u1ee9ng t\u1ea7m. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd l\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i cu\u1ed1i c\u00f9ng t\u1eeb cu\u1ed9c c\u1ea1nh tranh n\u00e0y, v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng, t\u1ed1i \u01b0u v\u1ec1 gi\u00e1 v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n v\u1ec1 v\u1ecb tr\u00ed. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi gi\u1edbi quan s\u00e1t, \u0111\u00e2y l\u00e0 m\u1ed9t bi\u1ebfn s\u1ed1 kh\u00f3 l\u01b0\u1eddng trong b\u1ee9c tranh ti\u00eau d\u00f9ng Vi\u1ec7t Nam, n\u01a1i th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00e2n lu\u00f4n l\u00e0 \u1ea9n s\u1ed1 l\u1edbn nh\u1ea5t th\u00e1ch th\u1ee9c m\u1ecdi m\u00f4 h\u00ecnh kinh doanh nh\u1eadp kh\u1ea9u.<\/p>\n

Nh\u1eadn \u0111\u1ecbnh v\u00e0 l\u1eddi khuy\u00ean th\u1ef1c chi\u1ebfn cho nh\u00e0 \u0111\u1ea7u t\u01b0<\/h2>\n

Nh\u00ecn t\u1eeb g\u00f3c \u0111\u1ed9 chi\u1ebfn l\u01b0\u1ee3c, th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam \u0111ang b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n \u201ctinh l\u1ecdc\u201d. Nh\u1eefng \u0111\u01a1n v\u1ecb n\u00e0o kh\u00f4ng t\u1ed1i \u01b0u \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh v\u00e0 kh\u00f4ng t\u1ea1o ra \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb gia t\u0103ng kh\u00e1c bi\u1ec7t cho kh\u00e1ch h\u00e0ng s\u1ebd s\u1edbm b\u1ecb lu m\u1edd tr\u01b0\u1edbc l\u00e0n s\u00f3ng c\u1ea1nh tranh t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb chu\u1ed7i m\u1ea1nh m\u1ebd. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111ang theo d\u00f5i nh\u00f3m c\u1ed5 phi\u1ebfu b\u00e1n l\u1ebb, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m c\u1ea7n quan s\u00e1t k\u1ef9 nh\u1eefng thay \u0111\u1ed5i trong b\u00e1o c\u00e1o k\u1ebft qu\u1ea3 kinh doanh \u0111\u1ecbnh k\u1ef3 v\u1ec1 bi\u00ean l\u1ee3i nhu\u1eadn g\u1ed9p v\u00e0 chi ph\u00ed b\u00e1n h\u00e0ng. S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Ohmee hay c\u00e1c m\u00f4 h\u00ecnh m\u1edbi kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a ri\u00eang ph\u00e2n kh\u00fac c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i, m\u00e0 n\u00f3 ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng t\u00edch h\u1ee3p s\u00e2u h\u01a1n c\u1ee7a b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i v\u00e0o \u0111\u1eddi s\u1ed1ng th\u01b0\u1eddng nh\u1eadt.<\/p>\n

Trong 3-6 th\u00e1ng t\u1edbi, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn nh\u1eefng \u0111\u1ed9ng th\u00e1i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00e1c chu\u1ed7i d\u1eabn \u0111\u1ea7u hi\u1ec7n nay. Li\u1ec7u h\u1ecd s\u1ebd ph\u1ea3n c\u00f4ng b\u1eb1ng c\u00e1ch \u0111\u1ea9y m\u1ea1nh c\u00f4ng ngh\u1ec7 (fintech t\u00edch h\u1ee3p trong b\u00e1n l\u1ebb), hay t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a danh m\u1ee5c h\u00e0ng h\u00f3a? Nh\u1eefng t\u00edn hi\u1ec7u n\u00e0y s\u1ebd l\u00e0 th\u01b0\u1edbc \u0111o ch\u00ednh x\u00e1c nh\u1ea5t v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi c\u1ee7a doanh nghi\u1ec7p trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y c\u00e0ng ti\u1ec7m c\u1eadn v\u1edbi ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u. \u0110\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 \u0111\u1ea7u t\u01b0 chi\u1ebfn l\u01b0\u1ee3c, vi\u1ec7c nh\u1eadn di\u1ec7n s\u1edbm nh\u1eefng \u201cc\u00e1 m\u1eadp\u201d m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 d\u1ef1 b\u00e1o v\u1ec1 nh\u1eefng c\u01a1n s\u00f3ng ng\u1ea7m s\u1ebd \u0111\u1ecbnh h\u00ecnh l\u1ea1i gi\u00e1 tr\u1ecb c\u1ee7a c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb tr\u00ean s\u00e0n ch\u1ee9ng kho\u00e1n trong d\u00e0i h\u1ea1n.<\/p>\n

B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp l\u1ea1i t\u1eeb ngu\u1ed3n: cafebiz.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a Ohmee \u2013 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb v\u1edbi DNA t\u1eeb g\u00e3 kh\u1ed5ng l\u1ed3 Meiyijia s\u1edf h\u1eefu h\u01a1n 40.000 \u0111i\u1ec3m b\u00e1n t\u1ea1i Trung Qu\u1ed1c \u2013 \u0111ang th\u1ed5i m\u1ed9t lu\u1ed3ng gi\u00f3 m\u1edbi v\u00e0o b\u1ee9c tranh c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t Nam v\u1ed1n t\u01b0\u1edfng ch\u1eebng \u0111\u00e3 \u1ed5n \u0111\u1ecbnh. Th\u1ecb tr\u01b0\u1eddng c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i Vi\u1ec7t […]<\/p>\n","protected":false},"author":1,"featured_media":11580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-11581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-va-doanh-nhan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/11581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=11581"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/11581\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/11580"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=11581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=11581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=11581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}