{"id":11517,"date":"2026-05-01T17:23:40","date_gmt":"2026-05-01T10:23:40","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/01\/thuong-hieu-manh-quoc-gia-va-ban-linh-quan-tri-ben-vung-cua-starfood\/"},"modified":"2026-05-01T17:23:40","modified_gmt":"2026-05-01T10:23:40","slug":"thuong-hieu-manh-quoc-gia-va-ban-linh-quan-tri-ben-vung-cua-starfood","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/01\/thuong-hieu-manh-quoc-gia-va-ban-linh-quan-tri-ben-vung-cua-starfood\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh qu\u1ed1c gia v\u00e0 b\u1ea3n l\u0129nh qu\u1ea3n tr\u1ecb b\u1ec1n v\u1eefng c\u1ee7a StarFOOD"},"content":{"rendered":"
\n

Trong d\u00f2ng ch\u1ea3y kh\u00f4ng ng\u1eebng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba, vi\u1ec7c duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i to\u00e1n v\u1ec1 th\u1ecb ph\u1ea7n m\u00e0 c\u00f2n l\u00e0 th\u1eed th\u00e1ch v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c C\u00f4ng ty C\u1ed5 ph\u1ea7n Kinh doanh Th\u1ef1c ph\u1ea9m StarFOOD ba n\u0103m li\u00ean ti\u1ebfp \u0111\u01b0\u1ee3c vinh danh trong Top 10 Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh qu\u1ed1c gia kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t danh hi\u1ec7u, m\u00e0 l\u00e0 minh ch\u1ee9ng cho s\u1ef1 ki\u00ean \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n. Khi m\u1ed9t doanh nghi\u1ec7p \u0111\u1ee9ng v\u1eefng tr\u01b0\u1edbc nh\u1eefng v\u00f2ng ki\u1ec3m \u0111\u1ecbnh kh\u1eaft khe c\u1ee7a th\u1ecb tr\u01b0\u1eddng trong su\u1ed1t g\u1ea7n m\u1ed9t th\u1eadp k\u1ef7, \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fac ch\u00fang ta th\u1ea5y \u0111\u01b0\u1ee3c DNA c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 chi\u1ec1u s\u00e2u, n\u01a1i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u01a1n nh\u1eefng l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n.<\/p>\n

\n \"Th\u01b0\u01a1ng
\u1ea2nh t\u1eeb ngu\u1ed3n: vietnamnet.vn<\/em><\/figcaption><\/figure>\n

H\u00e0nh tr\u00ecnh kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf trong b\u1ee9c tranh doanh nghi\u1ec7p Vi\u1ec7t<\/h2>\n

Nh\u00ecn v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a StarFOOD, gi\u1edbi quan s\u00e1t nh\u1eadn th\u1ea5y m\u1ed9t s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u1edbi c\u00e1c b\u00e0i h\u1ecdc qu\u1ea3n tr\u1ecb kinh \u0111i\u1ec3n. Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf Vi\u1ec7t Nam 2026 \u0111ang c\u00f3 nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh m\u1ea1nh m\u1ebd sau giai \u0111o\u1ea1n bi\u1ebfn \u0111\u1ed9ng, vi\u1ec7c duy tr\u00ec s\u1ee9c b\u1eadt nh\u01b0 k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n l\u1edbn, \u0111i\u1ec3n h\u00ecnh nh\u01b0 nh\u1eefng g\u00ec ch\u00fang ta \u0111\u00e3 th\u1ea5y t\u1ea1i k\u1ebft qu\u1ea3 kinh doanh GELEX v\u00e0 s\u1ee9c b\u1eadt t\u0103ng tr\u01b0\u1edfng trong Qu\u00fd 1\/2026<\/a>, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 n\u1ed9i l\u1ef1c c\u1ef1c k\u1ef3 v\u1eefng v\u00e0ng. S\u1ef1 nh\u1ea5t qu\u00e1n trong ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 s\u1ef1 minh b\u1ea1ch trong quy tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u00e3 gi\u00fap StarFOOD kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i m\u00e0 c\u00f2n th\u0103ng hoa. \u0110\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a m\u1ed9t “thuy\u1ec1n tr\u01b0\u1edfng” bi\u1ebft \u0111\u1ecdc v\u1ecb th\u1ecb tr\u01b0\u1eddng, bi\u1ebft ch\u1ecdn \u0111i\u1ec3m r\u01a1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 xoay tr\u1ee5c k\u1ecbp th\u1eddi, tr\u00e1nh kh\u1ecfi nh\u1eefng v\u1ebft xe \u0111\u1ed5 c\u1ee7a s\u1ef1 b\u00e3o h\u00f2a.<\/p>\n

T\u1eeb nh\u1eefng v\u00f2ng ki\u1ec3m \u0111\u1ecbnh kh\u1eaft khe \u0111\u1ebfn ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h2>\n

Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, s\u1ef1 “vinh danh” kh\u00f4ng c\u00f2n l\u00e0 nh\u1eefng t\u1ea5m b\u1eb1ng khen treo t\u01b0\u1eddng, m\u00e0 ch\u00ednh l\u00e0 th\u01b0\u1edbc \u0111o cho n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb r\u1ee7i ro v\u00e0 kh\u1ea3 n\u0103ng tu\u00e2n th\u1ee7. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Top 10 nh\u01b0 StarFOOD th\u01b0\u1eddng tr\u1ea3i qua nh\u1eefng “l\u1edbp l\u1ecdc” kh\u1eafc nghi\u1ec7t t\u1eeb h\u1ec7 th\u1ed1ng ti\u00eau chu\u1ea9n ki\u1ec3m \u0111\u1ecbnh qu\u1ed1c gia. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n c\u1ee7a ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ea7u v\u00e0o, m\u00e0 l\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb v\u1eadn h\u00e0nh \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ebfn t\u1eebng \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng \u0111\u1ed3ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n nay, khi doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng gi\u00e1, m\u00e0 b\u1eb1ng t\u01b0 duy thi\u1ebft k\u1ebf t\u1ed1i \u01b0u, gi\u1ed1ng nh\u01b0 xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch trong b\u00e0i vi\u1ebft v\u1ec1 thi\u1ebft k\u1ebf bi\u1ec7t th\u1ef1 th\u00f4ng minh: Xu h\u01b0\u1edbng t\u1ed1i \u01b0u h\u00f3a kh\u00f4ng gian s\u1ed1ng<\/a>, n\u01a1i s\u1ef1 tinh t\u1ebf v\u00e0 c\u00f4ng n\u0103ng ph\u1ea3i \u0111i \u0111\u00f4i v\u1edbi nhau \u0111\u1ec3 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb tr\u01b0\u1eddng t\u1ed3n.<\/p>\n

S\u1ef1 chuy\u1ec3n d\u1ecbch trong t\u01b0 duy l\u00e3nh \u0111\u1ea1o v\u00e0 t\u1ea7m nh\u00ecn d\u00e0i h\u1ea1n<\/h2>\n

Khi x\u00e9t \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t \u0111ang g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng vang d\u1ed9i, ch\u00fang ta c\u1ea7n nh\u00ecn s\u00e2u v\u00e0o t\u01b0 duy c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u1ea7m l\u00e1i. Vi\u1ec7c duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh li\u00ean t\u1ee5c trong ba n\u0103m \u0111\u00f2i h\u1ecfi s\u1ef1 chu\u1ea9n b\u1ecb v\u1ec1 m\u1eb7t k\u1ebf th\u1eeba v\u00e0 s\u1ef1 linh ho\u1ea1t trong qu\u1ea3n tr\u1ecb. \u0110\u00e2y ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m m\u00e0 nh\u1eefng cu\u1ed9c “xoay tr\u1ee5c” chi\u1ebfn l\u01b0\u1ee3c tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 nh\u1eefng g\u00ec th\u1ecb tr\u01b0\u1eddng \u0111\u00e3 ch\u1ee9ng ki\u1ebfn v\u1edbi c\u00e1c bi\u1ebfn \u0111\u1ed9ng nh\u00e2n s\u1ef1 c\u1ea5p cao g\u1ea7n \u0111\u00e2y, ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00fa s\u1ed1c chi\u1ebfn l\u01b0\u1ee3c trong qu\u1ea3n tr\u1ecb khi Shark H\u01b0ng t\u1eeb nhi\u1ec7m Cen Land<\/a>, m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho th\u1ea5y s\u1ef1 ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c l\u00e0m m\u1edbi b\u1ed9 m\u00e1y \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi chu k\u1ef3 t\u0103ng tr\u01b0\u1edfng m\u1edbi. \u0110\u1ed1i v\u1edbi StarFOOD, s\u1ef1 \u1ed5n \u0111\u1ecbnh trong th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u00e0nh qu\u1ea3 c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh tr\u01a1n tru, n\u01a1i v\u0103n h\u00f3a doanh nghi\u1ec7p th\u1ea5m \u0111\u1eabm v\u00e0o t\u1eebng s\u1ea3n ph\u1ea9m th\u1ef1c ph\u1ea9m cung c\u1ea5p ra th\u1ecb tr\u01b0\u1eddng.<\/p>\n

\u0110\u1ecbnh v\u1ecb t\u01b0\u01a1ng lai cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh qu\u1ed1c gia<\/h2>\n

H\u01b0\u1edbng \u0111\u1ebfn k\u1ecbch b\u1ea3n 3-6 th\u00e1ng t\u1edbi, khi s\u1ee9c mua c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 xu h\u01b0\u1edbng h\u1ed3i ph\u1ee5c d\u1ef1a tr\u00ean c\u00e1c ch\u00ednh s\u00e1ch k\u00edch c\u1ea7u c\u1ee7a Ch\u00ednh ph\u1ee7, StarFOOD hay b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o \u0111ang s\u1edf h\u1eefu danh hi\u1ec7u “Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh” \u0111\u1ec1u \u0111ang n\u1eafm gi\u1eef m\u1ed9t t\u1ea5m v\u00e9 th\u00f4ng h\u00e0nh uy t\u00edn. Tuy nhi\u00ean, ranh gi\u1edbi gi\u1eefa vi\u1ec7c duy tr\u00ec v\u1ecb th\u1ebf v\u00e0 s\u1ef1 t\u1ef1 m\u00e3n l\u00e0 r\u1ea5t mong manh. Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t c\u1ea7n li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi, kh\u00f4ng ch\u1ec9 trong ph\u01b0\u01a1ng th\u1ee9c marketing m\u00e0 c\u00f2n trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 qu\u1ea3n l\u00fd chu\u1ed7i cung \u1ee9ng. M\u1ed9t doanh nghi\u1ec7p m\u1ea1nh ph\u1ea3i l\u00e0 m\u1ed9t doanh nghi\u1ec7p bi\u1ebft \u0111\u1eb7t l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0m trung t\u00e2m, \u0111\u1ed3ng th\u1eddi duy tr\u00ec k\u1ef7 lu\u1eadt t\u00e0i ch\u00ednh ch\u1eb7t ch\u1ebd \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ngu\u1ed3n v\u1ed1n lu\u00f4n s\u1eb5n s\u00e0ng cho c\u00e1c d\u1ef1 \u00e1n m\u1edf r\u1ed9ng quy m\u00f4. \u0110\u00f3 l\u00e0 con \u0111\u01b0\u1eddng duy nh\u1ea5t \u0111\u1ec3 ti\u1ebfp t\u1ee5c n\u1ed1i d\u00e0i chu\u1ed7i danh hi\u1ec7u trong nh\u1eefng n\u0103m ti\u1ebfp theo, bi\u1ebfn uy t\u00edn tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u00f3 gi\u00e1 tr\u1ecb gia t\u0103ng li\u00ean t\u1ee5c tr\u00ean b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n.<\/p>\n

B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp l\u1ea1i t\u1eeb ngu\u1ed3n: vietnamnet.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong d\u00f2ng ch\u1ea3y kh\u00f4ng ng\u1eebng c\u1ee7a th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng n\u1ed9i \u0111\u1ecba, vi\u1ec7c duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u kh\u00f4ng ch\u1ec9 l\u00e0 b\u00e0i to\u00e1n v\u1ec1 th\u1ecb ph\u1ea7n m\u00e0 c\u00f2n l\u00e0 th\u1eed th\u00e1ch v\u1ec1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Vi\u1ec7c C\u00f4ng ty C\u1ed5 ph\u1ea7n Kinh doanh Th\u1ef1c ph\u1ea9m StarFOOD ba n\u0103m li\u00ean […]<\/p>\n","protected":false},"author":1,"featured_media":11516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-11517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-va-doanh-nhan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/11517","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=11517"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/11517\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/11516"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=11517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=11517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=11517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}