{"id":11118,"date":"2026-05-01T16:08:39","date_gmt":"2026-05-01T09:08:39","guid":{"rendered":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/01\/vu-viec-heineken-khieu-nai-va-bai-hoc-ve-quan-tri-thuong-hieu-trong-moi-truong-canh-tranh\/"},"modified":"2026-05-01T16:08:39","modified_gmt":"2026-05-01T09:08:39","slug":"vu-viec-heineken-khieu-nai-va-bai-hoc-ve-quan-tri-thuong-hieu-trong-moi-truong-canh-tranh","status":"publish","type":"post","link":"https:\/\/taichinhphowall.com\/index.php\/2026\/05\/01\/vu-viec-heineken-khieu-nai-va-bai-hoc-ve-quan-tri-thuong-hieu-trong-moi-truong-canh-tranh\/","title":{"rendered":"V\u1ee5 vi\u1ec7c Heineken khi\u1ebfu n\u1ea1i v\u00e0 b\u00e0i h\u1ecdc v\u1ec1 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh"},"content":{"rendered":"
\n

Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, n\u01a1i m\u00e0 ranh gi\u1edbi gi\u1eefa c\u1ea1nh tranh l\u00e0nh m\u1ea1nh v\u00e0 vi ph\u1ea1m lu\u1eadt ch\u01a1i ng\u00e0y c\u00e0ng tr\u1edf n\u00ean mong manh, c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c C\u00f4ng ty TNHH Bia Carlsberg Vi\u1ec7t Nam b\u1ecb x\u1eed ph\u1ea1t 200 tri\u1ec7u \u0111\u1ed3ng do h\u00e0nh vi g\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t con s\u1ed1 t\u00e0i ch\u00ednh \u0111\u01a1n thu\u1ea7n. \u0110\u00e2y l\u00e0 m\u1ed9t h\u1ed3i chu\u00f4ng c\u1ea3nh b\u00e1o v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a t\u00ednh minh b\u1ea1ch v\u00e0 \u0111\u1ea1o \u0111\u1ee9c doanh nghi\u1ec7p trong cu\u1ed9c \u0111ua gi\u00e0nh th\u1ecb ph\u1ea7n kh\u1ed1c li\u1ec7t. Khi nh\u1eefng “\u00f4ng l\u1edbn” trong ng\u00e0nh h\u00e0ng ti\u00eau d\u00f9ng nhanh (FMCG) \u0111\u1ed1i \u0111\u1ea7u tr\u00ean s\u00e2n ch\u01a1i ph\u00e1p l\u00fd, \u0111\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 tranh ch\u1ea5p v\u1ec1 m\u1eb7t con s\u1ed1, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb r\u1ee7i ro v\u00e0 tr\u00e1ch nhi\u1ec7m tu\u00e2n th\u1ee7, m\u1ed9t ch\u1ee7 \u0111\u1ec1 m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 t\u1eebng \u0111\u1ec1 c\u1eadp s\u00e2u s\u1eafc trong b\u00e0i vi\u1ebft Vi ph\u1ea1m ch\u1ee9ng kho\u00e1n c\u1ee7a doanh nghi\u1ec7p v\u00e0 b\u00e0i h\u1ecdc v\u1ec1 qu\u1ea3n tr\u1ecb tu\u00e2n th\u1ee7<\/a> khi nh\u00ecn nh\u1eadn v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t n\u1ed9i b\u1ed9.<\/p>\n

\n \"Qu\u1ea3n
\u1ea2nh t\u1eeb ngu\u1ed3n: cafef.vn<\/em><\/figcaption><\/figure>\n

B\u1ea3n ch\u1ea5t c\u1ee7a cu\u1ed9c chi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u: Khi l\u1eb1n ranh c\u1ea1nh tranh b\u1ecb x\u00f3a nh\u00f2a<\/h2>\n

Vi\u1ec7c \u1ee6y ban C\u1ea1nh tranh qu\u1ed1c gia ban h\u00e0nh Quy\u1ebft \u0111\u1ecbnh s\u1ed1 72\/Q\u0110-CT v\u00e0o ng\u00e0y 23-3-2026 \u0111\u1ed1i v\u1edbi Carlsberg Vi\u1ec7t Nam, xu\u1ea5t ph\u00e1t t\u1eeb h\u1ed3 s\u01a1 khi\u1ebfu n\u1ea1i c\u1ee7a Heineken Vi\u1ec7t Nam, \u0111\u00e3 ph\u01a1i b\u00e0y nh\u1eefng r\u1ee7i ro ti\u1ec1m \u1ea9n trong c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c doanh nghi\u1ec7p bia n\u1ed9i \u0111\u1ecba v\u00e0 qu\u1ed1c t\u1ebf. Theo quy \u0111\u1ecbnh t\u1ea1i \u0111i\u1ec3m a kho\u1ea3n 5 \u0110i\u1ec1u 45 Lu\u1eadt C\u1ea1nh tranh n\u0103m 2018, h\u00e0nh vi cung c\u1ea5p th\u00f4ng tin g\u00e2y nh\u1ea7m l\u1eabn nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn l\u1ee3i \u00edch c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 quan tr\u1ecdng h\u01a1n, n\u00f3 l\u00e0m suy gi\u1ea3m ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0o s\u1ef1 trung th\u1ef1c c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Trong b\u1ed1i c\u1ea3nh c\u00e1c doanh nghi\u1ec7p \u0111ang n\u1ed7 l\u1ef1c t\u00e1i c\u1ea5u tr\u00fac \u0111\u1ec3 duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng, vi\u1ec7c \u0111\u00e1nh \u0111\u1ed5i uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y l\u1ee3i th\u1ebf ng\u1eafn h\u1ea1n th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch marketing thi\u1ebfu minh b\u1ea1ch l\u00e0 m\u1ed9t n\u01b0\u1edbc \u0111i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea7y r\u1ee7i ro. Ch\u00fang ta c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 nh\u1eefng h\u1ec7 l\u1ee5y c\u1ee7a vi\u1ec7c thi\u1ebfu h\u1ee5t t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n trong b\u00e0i vi\u1ebft Ch\u01b0\u01a1ng D\u01b0\u01a1ng Corp v\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u00e1i c\u1ea5u tr\u00fac th\u00f4ng qua chuy\u1ec3n nh\u01b0\u1ee3ng v\u1ed1n g\u00f3p<\/a>, n\u01a1i b\u00e0i h\u1ecdc v\u1ec1 s\u1ef1 b\u1ec1n v\u1eefng \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean b\u00e0n c\u00e2n.<\/p>\n

H\u1ec7 l\u1ee5y \u0111a t\u1ea7ng t\u1eeb nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c thi\u1ebfu ki\u1ec3m so\u00e1t<\/h2>\n

M\u1ed9t \u00e1n ph\u1ea1t 200 tri\u1ec7u \u0111\u1ed3ng c\u00f3 th\u1ec3 kh\u00f4ng l\u00e0m lung lay n\u1ec1n t\u1ea3ng t\u00e0i ch\u00ednh c\u1ee7a m\u1ed9t “\u0111\u1ea1i gia” nh\u01b0 Carlsberg, nh\u01b0ng t\u00e1c \u0111\u1ed9ng v\u00f4 h\u00ecnh c\u1ee7a n\u00f3 l\u00ean h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Huda, Huda Gold hay Halida l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3 c\u00f3 th\u1ec3 c\u00e2n \u0111o \u0111ong \u0111\u1ebfm ngay l\u1eadp t\u1ee9c. Vi\u1ec7c bu\u1ed9c ph\u1ea3i c\u1ea3i ch\u00ednh th\u00f4ng tin tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c chi ti\u1ebft g\u00e2y nh\u1ea7m l\u1eabn tr\u00ean bao b\u00ec kh\u00f4ng ch\u1ec9 ti\u00eau t\u1ed1n chi ph\u00ed v\u1eadn h\u00e0nh m\u00e0 c\u00f2n g\u00e2y gi\u00e1n \u0111o\u1ea1n chu\u1ed7i cung \u1ee9ng s\u1ea3n ph\u1ea9m. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 v\u1ecb th\u1ebf doanh nghi\u1ec7p lu\u00f4n b\u1ecb \u0111\u1eb7t d\u01b0\u1edbi k\u00ednh hi\u1ec3n vi c\u1ee7a c\u1ea3 kh\u00e1ch h\u00e0ng l\u1eabn nh\u00e0 \u0111\u1ea7u t\u01b0, c\u00e1c sai s\u00f3t n\u00e0y th\u01b0\u1eddng b\u1ecb xem l\u00e0 bi\u1ec3u hi\u1ec7n c\u1ee7a s\u1ef1 l\u1ecfng l\u1ebbo trong kh\u00e2u ki\u1ec3m so\u00e1t qu\u1ea3n tr\u1ecb (Corporate Governance). \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111ang ni\u00eam y\u1ebft ho\u1eb7c c\u00f3 \u00fd \u0111\u1ecbnh huy \u0111\u1ed9ng v\u1ed1n, b\u1ea5t k\u1ef3 m\u1ed9t v\u1ebft g\u1ee3n n\u00e0o trong h\u1ed3 s\u01a1 ph\u00e1p l\u00fd c\u0169ng \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00e2y \u00e1p l\u1ef1c l\u00ean gi\u00e1 c\u1ed5 phi\u1ebfu, gi\u1ed1ng nh\u01b0 c\u00e1ch m\u00e0 b\u1ee9c tranh l\u1ee3i nhu\u1eadn b\u1ecb ph\u1ee7 b\u00f3ng \u0111en b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 ngo\u1ea1i c\u1ea3nh m\u00e0 ch\u00fang t\u00f4i \u0111\u00e3 ph\u00e2n t\u00edch trong b\u00e0i K\u1ebft qu\u1ea3 kinh doanh DIC Corp: Khi b\u1ee9c tranh l\u1ee3i nhu\u1eadn b\u1ecb ph\u1ee7 b\u00f3ng b\u1edfi \u00e1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng<\/a>.<\/p>\n

T\u1eeb vi ph\u1ea1m \u0111\u1ebfn c\u01a1 h\u1ed9i: Tri\u1ebft l\u00fd qu\u1ea3n tr\u1ecb b\u1ec1n v\u1eefng trong k\u1ef7 nguy\u00ean s\u1ed1<\/h2>\n

Tuy nhi\u00ean, nh\u00ecn \u1edf g\u00f3c \u0111\u1ed9 t\u00edch c\u1ef1c, vi\u1ec7c Carlsberg Vi\u1ec7t Nam ch\u1ee7 \u0111\u1ed9ng ph\u1ed1i h\u1ee3p, cung c\u1ea5p th\u00f4ng tin v\u00e0 t\u1ef1 nguy\u1ec7n kh\u1eafc ph\u1ee5c h\u1eadu qu\u1ea3 trong su\u1ed1t qu\u00e1 tr\u00ecnh \u0111i\u1ec1u tra l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng v\u1ec1 m\u1eb7t th\u00e1i \u0111\u1ed9 \u1ee9ng x\u1eed v\u1edbi c\u01a1 quan qu\u1ea3n l\u00fd. \u0110\u00e2y l\u00e0 ti\u1ec1n \u0111\u1ec1 quan tr\u1ecdng \u0111\u1ec3 m\u1ed9t doanh nghi\u1ec7p chuy\u1ec3n m\u00ecnh sau nh\u1eefng v\u1ea5p ng\u00e3. Trong t\u01b0 duy qu\u1ea3n tr\u1ecb chi\u1ebfn l\u01b0\u1ee3c, b\u1ea3n l\u0129nh c\u1ee7a thuy\u1ec1n tr\u01b0\u1edfng kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng d\u1eabn d\u1eaft con t\u00e0u \u0111i nhanh, m\u00e0 c\u00f2n n\u1eb1m \u1edf s\u1ef1 t\u1ec9nh t\u00e1o \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh b\u00e1nh l\u00e1i khi g\u1eb7p ph\u1ea3i “c\u01a1n b\u00e3o” ph\u00e1p l\u00fd. Vi\u1ec7c tu\u00e2n th\u1ee7 kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t g\u00e1nh n\u1eb7ng, m\u00e0 ph\u1ea3i l\u00e0 DNA c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin l\u00e2u d\u00e0i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u1ed5 \u0111\u00f4ng. S\u1ef1 minh b\u1ea1ch trong marketing v\u00e0 c\u00f4ng b\u1ed1 th\u00f4ng tin ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n v\u00f4 h\u00ecnh c\u00f3 s\u1ee9c n\u1eb7ng nh\u1ea5t trong th\u1eddi \u0111\u1ea1i m\u00e0 “d\u1eef li\u1ec7u l\u00e0 v\u00e0ng”.<\/p>\n

T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 doanh nghi\u1ec7p<\/h2>\n

D\u01b0\u1edbi g\u00f3c nh\u00ecn c\u1ee7a m\u1ed9t chuy\u00ean gia t\u00e0i ch\u00ednh, s\u1ef1 ki\u1ec7n n\u00e0y l\u00e0 b\u00e0i h\u1ecdc th\u1ef1c t\u1ebf cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o \u0111ang mu\u1ed1n chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n. Thay v\u00ec t\u1eadp trung v\u00e0o nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh mang t\u00ednh “c\u1eadn bi\u00ean” g\u00e2y tranh c\u00e3i, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd h\u01a1n v\u00e0o R&D, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi gi\u00e1 tr\u1ecb th\u1eadt. S\u1ef1 c\u1ea1nh tranh trong ng\u00e0nh bia t\u1ea1i Vi\u1ec7t Nam v\u1ed1n \u0111\u00e3 r\u1ea5t kh\u1ed1c li\u1ec7t v\u1edbi s\u1ef1 tham gia c\u1ee7a nhi\u1ec1u t\u00ean tu\u1ed5i l\u1edbn. Do \u0111\u00f3, nh\u1eefng sai l\u1ea7m trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c g\u00e2y nh\u1ea7m l\u1eabn th\u00f4ng tin c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi m\u1ed9t quy\u1ebft \u0111\u1ecbnh x\u1eed ph\u1ea1t t\u00e0i ch\u00ednh. C\u00e1c l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn r\u1eb1ng, trong k\u1ef7 nguy\u00ean th\u00f4ng tin, vi\u1ec7c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ch\u00ednh l\u00e0 b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i c\u1ee7a c\u1ed5 \u0111\u00f4ng.<\/p>\n

Nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 nh\u1ea1y b\u00e9n s\u1ebd nh\u00ecn th\u1ea5y \u1edf \u0111\u00e2y m\u1ed9t xu h\u01b0\u1edbng m\u1edbi: s\u1ef1 kh\u1eaft khe c\u1ee7a c\u01a1 quan qu\u1ea3n l\u00fd trong vi\u1ec7c b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh c\u00f4ng b\u1eb1ng. \u0110\u00e2y l\u00e0 t\u00edn hi\u1ec7u t\u1ed1t cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng \u0111ang d\u1ea7n minh b\u1ea1ch h\u00f3a, lo\u1ea1i b\u1ecf c\u00e1c y\u1ebfu t\u1ed1 r\u1ee7i ro t\u1eeb nh\u1eefng h\u00e0nh vi kinh doanh thi\u1ebfu l\u00e0nh m\u1ea1nh. Trong 3-6 th\u00e1ng t\u1edbi, ch\u00fang ta c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng v\u00e0o m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh c\u00f3 s\u1ef1 ch\u1ecdn l\u1ecdc cao h\u01a1n, n\u01a1i nh\u1eefng doanh nghi\u1ec7p c\u00f3 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb r\u1ee7i ro v\u1eefng ch\u1eafc s\u1ebd chi\u1ebfm \u01b0u th\u1ebf tuy\u1ec7t \u0111\u1ed1i. \u0110\u1ed1i v\u1edbi nh\u00e0 \u0111\u1ea7u t\u01b0 t\u1ea1i taichinhphowall.com, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i danh m\u1ee5c \u0111\u1ea7u t\u01b0 c\u1ee7a m\u00ecnh, t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 ch\u1ec9 s\u1ed1 tu\u00e2n th\u1ee7 cao, thay v\u00ec ch\u1ec9 ch\u1ea1y theo nh\u1eefng con s\u1ed1 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n \u0111\u1ea7y r\u1ee7i ro.<\/p>\n

B\u00e0i vi\u1ebft \u0111\u00e3 \u0111\u01b0\u1ee3c bi\u00ean t\u1eadp l\u1ea1i t\u1eeb ngu\u1ed3n: cafef.vn<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1ebf gi\u1edbi kinh doanh hi\u1ec7n \u0111\u1ea1i, n\u01a1i m\u00e0 ranh gi\u1edbi gi\u1eefa c\u1ea1nh tranh l\u00e0nh m\u1ea1nh v\u00e0 vi ph\u1ea1m lu\u1eadt ch\u01a1i ng\u00e0y c\u00e0ng tr\u1edf n\u00ean mong manh, c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c C\u00f4ng ty TNHH Bia Carlsberg Vi\u1ec7t Nam b\u1ecb x\u1eed ph\u1ea1t 200 tri\u1ec7u \u0111\u1ed3ng do h\u00e0nh vi g\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 […]<\/p>\n","protected":false},"author":1,"featured_media":11117,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[58],"tags":[],"class_list":["post-11118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doanh-nghiep-va-doanh-nhan"],"_links":{"self":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/11118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/comments?post=11118"}],"version-history":[{"count":0,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/posts\/11118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media\/11117"}],"wp:attachment":[{"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/media?parent=11118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/categories?post=11118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/taichinhphowall.com\/index.php\/wp-json\/wp\/v2\/tags?post=11118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}